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Philippines News Agency

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The Philippines News Agency

The Philippines News Agency (PNA) is a web-based newswire service of the Philippine government. The PNA Headquarters are housed at the 2nd floor of the PIA building along Visayas Avenue, Quezon City. PNA's website address is http://www.pna.gov.ph

It has been 35 years since PNA was launched in an era when newswire operations relied mainly on teletype machines and typewriters. PNA has steadily paced the highly competitive and changing arena of Philippine journalism; it is now slowly but surely coming to par with the challenges posed by the globalization of media communications. This has deeply shaped modern journalism and the news media organizations that have been instrumental in creating the very conditions that made globalization a reality.

PNA has evolved today as an Internet-based news service agency that caters to the global demand for news and information to its subscribers, readers and a host of other clients. PNA's mission is spelled out clearly: to provide the government, the Presidency, the public, as well as its media and non-media clients, both local and foreign based, sober, factual, impartial and objective news and information. PNA provides news 24/7, including photos of major events, feature stories, sports news and events, local and global opinions, general information, as well as global news and feature stories. PNA employs about a hundred journalists and stringers across the country, with several foreign-based correspondents.

PNA beat reporters and stringers are deployed practically in every government office and agency, including the main offices and camps of police and security forces, to provide news 24/7 for local, regional and global subscribers and readers. PNA likewise maintains active news exchanges with news agencies of ASEAN member-countries and the Organization of Asia-Pacific News Agencies (OANA).

 Philippines news agency
http://pnadesk@info.com.ph
www.pna.gov.ph
Latest Press Release
Department of Health Secretary Enrique T. Ona, together with DOH Chief on Epidemiology Dr. Eric Tayag, distributes health advisory on dengue to Light Rail Transit (LRT) 1 passengers at the LRT station in Manila. (PNA)

Department of Health Secretary Enrique T. Ona, together with DOH Chief on Epidemiology Dr. Eric Tayag, distributes health advisory on dengue to Light Rail Transit (LRT) 1 passengers at the LRT station in Manila. (PNA)

Bakers to produce cheap Pinoy 'Tasty' loaf bread

MANILA, (PNA) -- Bakers will make good its promise to produce cheaper Pinoy 'Tasty' loaves within the month at P36 per 450 gram loaf.

Luisito Chavez, vice-president of the Federation of Philippine Bakers Association, told reporters that Pinoy Tasty will be made available starting Sept. 15 in supermarkets, groceries and sari-sari stores.

‘This is a sustainable move on our part because this is not just an initiative among three bakers groups but is also supported by the Department of Trade and Industry and Bureau of Food and Drug,” Chavez said.

Chavez said the Pinoy Tasty will be the initial topic during the launch of the radio program “Life of Baker” on Sept. 4 over DZXL every Saturday at 3-4 pm.

Pinoy Tasty will be produced by the Philippine Baking Industry Group, the Federation of Philippine Bakers and Filipino-Chinese Bakers.

Flour millers, however, have already imposed P60 per bag of flour price hike and are set to impose P100 more in two tranches.

Chavez said that bakers would adopt a uniform basic formula in loaf bread making and the bread has a unified packaging but has different tags of their particular producers. It will have 500 gram dough weight and 450 bread weight.

Chavez said that bakers would have a very slim margin in the production of Pinoy Tasty, saying this is more of a corporate social responsibility among them.

“Our radio program seeks to uplift the baking industry by teaching the proper technology to bakers, thus making them more cost efficient,” he said.

One of the most important campaigns of the radio show would be sanitation and hygiene in the production of breads.

“This is not only for the bakers but also the consumers to benefit because proper handling of ingredients and finished products would lengthen the shelf life of the bread,” he said.

The weekly radio program will also teach bakers the marketing aspect and how to make their business profitable. (PNA)