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Press Trust of India

India's largest news agency, Press Trust of India is a non-profit sharing cooperative owned by the country's newspapers. PTI's subscribers include newspapers, television channels, the state-run All India Radio and Doordarshan, the national broadcaster, government organisations, websites and several media and non-media organisations. With a staff of 1300 including 400 journalists, PTI has over 70 bureaus across the country and corresondents in major cities in the world.

Besides its flagship English News Service, PTI also has PTI Photo Service and news service in Hindi, India's national language.

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Mumbai: Models walk during hair designer Anthony Mascolo's show at the Lakme Fashion Week in Mumbai PTI Photo by Santosh Hirlekar

Mumbai: Models walk during hair designer Anthony Mascolo's show at the Lakme Fashion Week in Mumbai PTI Photo by Santosh Hirlekar

 Downturn effect: More loyal employees !

New Delhi, Mar 10 (PTI) More than a third of employees
surveyed have become more loyal to their companies after the
economic downturn as the difficult conditions helped in
strengthening bonds between workers and bosses, global
workforce solutions provider Kelly Services said.
According to the global survey, conducted between early
October 2009 and end of January 2010, 36 per cent respondents
in India said the economic downturn has made them more loyal,
while five per cent said it has made them less loyal.
At the same time, 58 per cent said the downturn has made
no difference.
Those workers who are more loyal to their employers
attribute the shift to positive management, positive morale,
and pay levels that have improved or remained steady, the
survey stated.
However, those who are less loyal believe it is due to
falling pay, poor management and low company morale.
"Employers who have communicated openly with their staff
about difficult economic conditions and tried their best to
look after staff, have been able to build strong levels of
trust in their firms. This heightened loyalty is likely to
become a real advantage, with a more committed and focussed
workforce, as the economy recovers," Kelly Services Managing
Director–India Kamal Karanth said.
Other key findings of the survey revealed that close to 60
per cent of respondents feel "totally committed to their
current employer".
When asked to name the one thing that would make an
employee more committed to their job, 52 per cent cited 'more
interesting or challenging work', followed by 'more meaningful
responsibility' (21 per cent), the Kelly Services survey said.
In assessing a firm's reputation, employees place most
weight on the quality of its leadership, products and
services and employees.
Least important are features such as global presence,
financial performance and initiatives aimed at fostering
corporate social responsibility, it said.
"When we look at the things that motivate people in the
workplace, it's clear that opportunities for personal growth
and development are critical, as is the chance to perform
stimulating and challenging work," Karanth said.
"Pay is certainly a motivator but it's not as big as some
imagine, which means that employers have to examine a broader
range of employee conditions and business features if they
want to have the workforce performing at its best," he added.
The findings are part of the Kelly Global Workforce Index,
which obtained the views of about 134,000 people, including
over 4,000 in India.
PTI