Geneva, Switzerland - WISeKey announced an exclusive agreement with Real
Madrid C.F, the twentieth century’s best soccer club, for the exclusive
distribution of the club’s mobile content in China this coming season
2011/2012. The announcement validates the new media strategy WISeKey is now
deploying with famous brands, allowing them to monetize their brand value by
associating the WISeKey ecosystem of users in selected countries with
restricted mobile content rights provided by the brands.
Under the deal, WISeKey and Chinese partners will be responsible for
distributing and marketing Real Madrid’s mobile content, covering China and the
extended network of Chinese Real Madrid fans.
“WISeKey will help Real Madrid generate extra revenue by distributing
official mobile content in China, creating a mobile community of Real Madrid
fans who choose to receive Real Madrid’s exclusive mobile content using
WISeKey’s world-leading eSecurity technologies” said Carlos Moreira, Founder
and CEO WISeKey.
"We are delighted to be partnering with WISeKey, who will boost the club’s
presence and strengthen our popularity in China via the fastest growing mobile
market community. Real Madrid fans can find in their mobile devices the best
photos, videos, news…of the club in nearly every corner of the world thanks to
our dynamic licensing model, and now, thanks to WISeKey, we are also entering
the Chinese market," said Pedro Duarte, Head of New Media Real Madrid.
China is a big market for the Real Madrid brand and now this community will
now access the best Real Madrid content via WISeKey’s WISeID technology.
The complete text of the Real Madrid and WISeKey announcement can be found
SOURCE: WISeKey SA