Geneva, Switzerland - WISeKey announced an exclusive agreement with Real Madrid C.F, the twentieth century’s best soccer club, for the exclusive distribution of the club’s mobile content in China this coming season 2011/2012. The announcement validates the new media strategy WISeKey is now deploying with famous brands, allowing them to monetize their brand value by associating the WISeKey ecosystem of users in selected countries with restricted mobile content rights provided by the brands. Under the deal, WISeKey and Chinese partners will be responsible for distributing and marketing Real Madrid’s mobile content, covering China and the extended network of Chinese Real Madrid fans. “WISeKey will help Real Madrid generate extra revenue by distributing official mobile content in China, creating a mobile community of Real Madrid fans who choose to receive Real Madrid’s exclusive mobile content using WISeKey’s world-leading eSecurity technologies” said Carlos Moreira, Founder and CEO WISeKey. "We are delighted to be partnering with WISeKey, who will boost the club’s presence and strengthen our popularity in China via the fastest growing mobile market community. Real Madrid fans can find in their mobile devices the best photos, videos, news…of the club in nearly every corner of the world thanks to our dynamic licensing model, and now, thanks to WISeKey, we are also entering the Chinese market," said Pedro Duarte, Head of New Media Real Madrid. China is a big market for the Real Madrid brand and now this community will now access the best Real Madrid content via WISeKey’s WISeID technology. The complete text of the Real Madrid and WISeKey announcement can be found here: http://www.presseportal.ch/go2/wisekey.com_Press_2011 See also: http://www.wiseid.com/ http://www.presseportal.ch/go2/sportsbusinessdigest.com1 http://www.presseportal.ch/go2/sportskeeda.com_2011 http://www.youtube.com/watch?v=1IDqU1t6Yyw Contact: WISeKey SA Eileen Weinberg eweinber@wisekey.com +41-22-594-30-00 SOURCE: WISeKey SA