Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, September 07 2011 - 03:14
AsiaNet
Moët & Chandon Celebrates Heritage in China With "Tribute To The Spirit Of 1743"
SHANGHAI, Sept. 7, 2011/PRNewswire-AsiaNet/ --

    
    Not for Distribution in France and USA

    Moët Ambassador Scarlett Johansson brings a glamorous touch to the
Shanghai gala dinner

    Moët & Chandon [http://moet.com ], the champagne of success and glamour
since 1743, last night held the "Tribute to the Spirit of 1743" gala dinner
in Shanghai, China. Hosted by Moët's celebrity muse Scarlett Johansson, the
exclusive event welcomed guests on the Peninsula Shanghai Roof Top Terrace
overlooking the Bund, followed by an after-party at Bar Rouge, one of the
city's trendiest clubs. The Peninsula's rooftop was specially crafted out of
15,000 sparkling champagne glasses, lining the terrace walls for the
occasion.

    To view the Multimedia News Release, please click:

    http://multivu.prnewswire.com/mnr/prne/newinternationalcampaign/50542/

    The 'Tribute to the Spirit of 1743" celebrated Moët's longtime and
successful heritage in China. Moët & Chandon first arrived in China in
1843, exactly one century after the House's founding in 1743.

    To salute this 100-year landmark at the unforgettable dinner, Moët
featured a rare 100-year old wine, Grand Vintage 1911, to an array of
international VIPs including actress Shu Qi, Bollywood star Abhay Deol, and
Japanese actress and movie commentator Lilico. A magnificent wine that has
lived on to become a legend, Grand Vintage 1911 is one of Moët & Chandon's
most distinguished champagnes.

    "Moët's 168-year history in China, a country with an exceptional
heritage, is based on our shared values: firmly rooted in tradition yet
innovatively forward thinking," said Daniel Lalonde, President and CEO of
Moët & Chandon. "As the champagne of success and glamour since 1743, Moët
is proud to host this magical evening in Shanghai with our ambassador
Scarlett Johansson."

    In Hong Kong, prior to the Shanghai dîner du siècle, Moët & Chandon
auctioned off a luxurious coffret filled with bottles of the prestigious
Grand Vintage 1911. Auctioned at $100,00 USD, the proceeds benefitted the
Nature Conservancy, a local environmental initiative helping to protect
nature and preserve wildlife.

    The Spirit of 1743 in China

    Named for the year the House was founded, Moët's champagne cork-shaped
hot air balloon, the Spirit of 1743, also took part in the larger-than-life
event. The magnificent balloon kicked off a new part of its world tour when
it visited Beijing and the Great Wall of China in early September. It then
proceeded to Shanghai, where it now continues its extraordinary voyage,
spreading Moët magic and celebration.

    About Moët & Chandon

    Moët & Chandon, the champagne of success and glamour since 1743.
Renowned for achievements, firsts and a legendary pioneering spirit, the
Maison celebrates life's most triumphant moments with elegance, extraversion
and sensorial pleasure. For more than two centuries, the Maison celebrates
accomplishments and charismatic appeals with grandeur and generosity.

    Any use in France or in the US may expose its author to legal
proceedings

    SOURCE: Moët & Chandon