Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 15 2011 - 21:03
AsiaNet
Wissmann: IAA Impressive Demonstration of Automotive Industry's Innovative Strength
FRANKFURT AM MAIN and BERLIN, Germany, Sept. 15, /PRNewswire-AsiaNet/ --

    
    Chancellor Merkel opens the world's most important trade fair for
mobility

    "This IAA demonstrates the automotive industry's capacity for untiring
renewal and innovation: Over 1,000 exhibitors have displays, covering an
area equal to 33 football pitches. A total of 183 world premieres await
800,000 visitors, and more than 11,000 journalists from over 90 countries
are reporting on the world's most important trade fair for mobility. The IAA
is the automotive industry's 'crystal ball': here people can see, in a
concentrated form, both the present and the future of mobility," stressed
Matthias Wissmann, President of the German Association of the Automotive
Industry (VDA), at the opening of the IAA in Frankfurt am Main. Federal
Chancellor Angela Merkel opened the 64th IAA Cars at a ceremony attended by
numerous high-ranking guests from politics, business and society.

    The slogan of this IAA - "Future comes as standard" - makes it clear,
Wissmann said, that at this leading trade fair not only vehicle concepts are
being presented, but also cars that would soon be seen as series models on
the roads: "Progress and its inherent dynamism are like gravity: simply not
negotiable," Wissmann stated. He added that over the last five years the
German automotive industry had invested nearly 100 billion euro in progress
and in the year 2010 alone it had applied for over 3,000 new patents in
Germany. "In order to see the results of this creativity, you do not have to
visit the Patent Office, but the IAA," he continued. A large proportion of
the innovation came from the suppliers, he explained, who account for 75 per
cent of the value-added in a car.

    "Manufacturers and suppliers together characterise the unique innovative
strength of our industry. And we are not the only people who think so. In a
recent study by Ernst & Young, foreign automotive managers selected Germany
as the world's most attractive automotive location. That had not only to do
with drive for innovation, but also with quality and productivity," the VDA
president emphasised.

    Wissmann recalled that in the years 2008 and 2009 the "management and
works councils, the trade union IG Metall and the VDA, all pulling together,
plus the well-directed support from the German Government," with the
extension of short-time working, had been crucial in overcoming the crisis.
"Let us continue writing this history together," he said. The recovery had
also arrived in the workforce: today the automotive industry employs 724,100
people in Germany, which is over 18,000 more than it did last year. The VDA
President also drew Chancellor Merkel's attention to the political promise
in the coalition agreement, of keeping mobility affordable. "This earns you
particular recognition from motorists."

    "We do not just talk - we deliver," Wissmann said regarding the
successes in CO2 reduction. Four years ago the passenger cars newly
registered in Germany had an average CO2 value of 170 grams per kilometre,
but two years ago the figure had already fallen to 154 grams. Wissmann
stated, "Currently we are at 145 g CO2/km. This corresponds to fuel
consumption of 5.9 litres per 100 km." The German group brands were able to
show especially large progress. For example, the CO2 values of the newly
registered passenger cars from German brands were, on average, lower than
those of the competitors in all ten segments.

    "Here in Frankfurt we are demonstrating recipes for the future CO2 diet:
the optimised classical internal combustion engine, hybrid cars, plug-in
vehicles and range extenders, plus 100-per-cent battery-powered electric
vehicles and vehicles with fuel cells," Wissmann stressed. For the first
time, he added, the IAA has a hall dedicated to the entire value-added chain
for electric mobility. "So you are - if you like - also at the largest
electric mobility fair in the world," the VDA president explained.

    Concerning the situation on the financial markets Wissmann said: "We
have not yet come through the crisis and the financial markets still look as
though they are ailing. However, real life ensures relief. 2011 is turning
into an automotive year. The global market will expand this year to over 65
million passenger cars sold, which is 10 million more than two years ago and
a new record. The forecast for the year 2020 is 90 million passenger cars
world-wide!"

    The automotive business was currently in the process of returning to
normal, Wissmann said. "This is not a new development. But in my
understanding of economics, there is a huge difference between 'decreasing
dynamism' and false talk of 'recession'," he emphasised, adding that the
greatest concern was the debt situation in the USA and some European
countries. "These 'loans' taken out on the present and the future have to be
eliminated in a credible manner and under strong leadership. If the
international scourge of debt can be overcome, confidence in the stability
of the financial markets will return. The German Government has our support,
if it consistently supports the European idea and our common currency, and
simultaneously consistently pushes through a European debt limit." Only with
a strong manufacturing sector, with a strong industrial base, could the
challenges in Germany and Europe be mastered, he stated. "The financial
markets have to serve the manufacturing sector again. Computer-aided high
frequency trading and non-transparent financial products demand a
comprehensive 'renaturation,' i.e. global regulation of this sector. And one
thing must definitely apply if Europe wishes to maintain its place in global
competition. Not the weakest get to set the standards, but the most
innovative and the best," Wissmann underlined.

    The IAA's Trade Days are on 15 and 16 September, and the 64th IAA Cars
is open to the general public from 17 to 25 September 2011. Further
information is available online, at: http://www.iaa.de.
    
    Contact:
    Eckehart Rotter
    VDA - Press Department
    Tel: +49-30-897842-120
    Email: rotter@vda.de

SOURCE: VDA Verband der Automobilindustrie e.V.