- Grand Prize Chosen from among 720 Souvenir Items -
A set of serving plates shaped like "uchiwa" (Japanese fan), dubbed the "Four
Seasons," was awarded the Grand Prize in the Charming Japanese Souvenir Contest
2012, hosted by the Japan Tourism Agency, at a final round of screening by a
panel of judges comprising foreign nationals from 15 countries and regions as
well as local experts on tourism, commerce and other fields. It was chosen from
among 720 souvenir items submitted for the contest.
In addition, seven items were honored with category awards (gold, silver and
bronze prizes for three items each in the TRADITIONAL JAPAN and COOL JAPAN
categories, and a LUXURY JAPAN category prize for one item), while 15 items
were given the INTERNATIONAL category award.
The award-winning souvenirs will be exhibited for sale at Narita, Kansai, Chubu
and Haneda international airports.
Please visit the website (http://www.omiyage2012.com/eng/award/award2012.html)
to view details of the award-winning merchandise.
The purpose of this competition is to foster and discover good Japanese
souvenirs in terms of quality and design from the viewpoint of visitors from
overseas by selecting the most attractive souvenirs. It will also contribute to
promoting local brands, introducing Japanese appeal to the world through
souvenirs and inviting more overseas visitors to Japan.
List of 2012 Award-Winning Products:
The results of final screening of "The Most Attractive Japanese Souvenirs Award
Competition 2012" which was held on January 13, 2012 are as follows:
Grand Prize & TRADITIONAL JAPAN Category Gold award
Uchiwa-shaped serving plates "Four Seasons" (Sales price: 6,090 yen)
Sakuda Gold & Leaf Co., Ltd. (Ishikawa Prefecture)
Foreign-language websites for Charming Japanese Souvenir Contest 2012:
Source: Japan Tourism Agency