It was announced today that, for the first time in 40 years, sponsors, 
brand managers and others seeking access to world soccer legend Pele will be 
able to do so through a single agency. The newly incorporated Legends 10 LLC 
("Legends 10") will be the exclusive agency empowered to represent Pele 
globally with respect to all new branding, endorsement and product licensing 
agreements as well as appearances. The marketing and management of Pele's 
intellectual property rights represented by Legends 10 will now be handled with 
the singular vision of embracing and perpetuating the great legacy of the 
three-time World Cup winner and his illustrious life, both on and off the field.

    "The timing of this consolidation of rights and representation is 
critical," says Legends 10 spokesman Terry Byrne. "Over the next four years, 
three of the world's biggest sporting events -- the 2013 FIFA Confederations 
Cup, 2014 FIFA World Cup and 2016 Summer Olympics -- will be taking place in 
Pele's beloved home country of Brazil (where he has also been declared a 
national treasure). Clearly the interest in working and associating with 
Brazil's greatest sports star and goodwill ambassador will be at a premium over 
this period, and we are thrilled that Legends 10 has been selected to lead 
these efforts."

    Legends 10 will operate from Los Angeles and New York with early projects 
already underway, including the contemporary reshaping of Pele's brand image 
and an official social media launch. Legends 10 will centralize and maximize 
the opportunities that exist for Pele - providing clients and sponsors with 
total brand synergy, first-rate service and innovative execution.

    "This is a groundbreaking moment in my life and my career," says Pele. "I 
have complete trust in Legends 10, that they will protect my legacy today and 
for future generations to come. My goal is to keep motivating and inspiring 
people, while also making positive contributions to the world through various 
social causes. I ask for God's help so that I never disappoint the people who 
believe in me. Legends 10 understands my vision completely and we will be 
working on some really beautiful projects together."

    (Photo: http://photos.prnewswire.com/prnh/20120207/NY48819)

    For more information, please contact: Theresa Tran, ttt@legends10.com, 
+1-(646)-277-9520

    SOURCE Legends 10