Barneys New York, the luxury specialty retailer, announced today the debut
of its Spring 2012 Women's designer campaign: 'Tree Time.' The campaign
features Penelope Tree and seven other women, each unique in their talent and
beauty. Shot by Mario Sorrenti, Barneys New York selected Penelope Tree to be
the face of this season's campaign not only because Tree is a beautiful,
free-spirited fashion icon, but also because she is an intelligent,
sophisticated woman who inspires greatness in others.
(Photo: http://photos.prnewswire.com/prnh/20120209/NY50311-a )
(Photo: http://photos.prnewswire.com/prnh/20120209/NY50311-b )
First discovered in 1966 by photographer Richard Avedon, Penelope Tree
changed the way the fashion world perceived beauty. With her free spirit and
unique look, Tree represented all that was the swinging sixties. Although the
iconic portraits of Tree taken by Avedon and published in Vogue made her famous
as a model, fashion is only one small part of Penelope Tree's multifaceted
Since the 1980s, Tree has been a student of Buddhism and has traveled the
world, often for work she does with Lotus Outreach, a non-profit organization
that supports the education of vulnerable women and children in Cambodia and
India. She has also done extensive work with the Khyentse Foundation, which
promotes Buddhist scholarship around the world.
Additionally, under the creative direction of Dennis Freedman, Barneys New
York selected eight stylish women to compliment Tree and complete the campaign.
Similar to Tree, these women are each unique in their own right. Actress,
model, journalist, ballerina-these women bring their own brand of individuality
and beauty to the Barneys campaign.
"I had the pleasure of meeting Penelope for the first time last September
and was instantly captivated by her," says Barneys CEO Mark Lee. "I thought it
would be amazing to have her shot for Barneys' campaign and she very graciously
agreed. With the addition of all the other women featured, 'Tree Time' makes a
strong statement for the diversity and individualism of modern fashion."
'Tree Time' features the following:
Jane Aldrige, a self-confessed shoe fanatic, began her blog, Sea of Shoes,
five years ago at the age of 15 and now counts Kanye West - among almost a
million other fashion lovers - as fans. With the help of her mother and fellow
blogger, Judy, Aldrige not only covers her favorite shoes but also creates
photo vignettes of herself in highly-stylized looks that mix vintage and modern
Sybil Buck's career trajectory has been varied and unusual. Her renegade
looks made her a runway darling of Gaultier and Saint Laurent in the 90s. She
then went on to become a bassist and singer for alternative rock bands. Now
living in Topanga Canyon outside of Los Angeles with her husband/fellow
musician and daughter, Buck has become a yoga teacher.
Argentinian by birth, Sanchez came to New York three years ago and worked
for Mario Sorrenti before going into art direction for fashion and beauty.
Fashion editor of the British indie magazine Wonderland, the
half-Senegalese half-French London native Julia Sarr-Jamois has become a magnet
for street style photographers due to her daring sense of style.
A member of the corps de ballet at the American Ballet Theatre and a former
member of the English National Ballet, Jessica Saund has been passionate about
dance and music for as long as she can remember. Her favorite ballets are
romantic to the core.
Model and musician Sarah Ruba is a performer at heart. A native of a small
town in Ontario Canada, Ruba moved to New York City and started modeling before
beginning the electronic pop band 'New Look" with husband Adam Pavao.
This Parisian model and actress fell into her career by chance. At age 14,
she was discovered by a modeling agent while standing in a shop to escape the
rain, and the same is true of her acting career. She has appeared in the French
film "My Piece of the Pie," and recently finished shooting her second film.
'Tree Time' will be prominently featured in the windows of Barneys' Madison
Avenue flagship store, and across multiple communications touch points
including The Barneys' Spring 2012 mailer (in home on February 16th), the
season's advertising campaign, Barneys editorial site "The Window," and on
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship
stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San
Francisco, Las Vegas, and Scottsdale. Founded as a men's retailer in 1923 in
downtown Manhattan it turned into an international arbiter of high style for
both women and men in the 1970s and became renowned for discovering and
developing new and innovative design talent. Barneys is famous for selling the
most intriguing edit from the world's top designers including women's and men's
ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts
for the home. Barneys' signature sense of wit and style is manifested in its
creative advertising campaigns, original holiday themes, and celebrated window
displays. Barneys' innovative CO-OP, a mecca for young and emerging designers,
was launched in 1985 and has since expanded into a freestanding store concept.
Barneys operates more than a dozen CO-OP stores in eight states across the U.S.
For more information about Barneys New York please visit http://www.Barneys.com.
SOURCE: Barneys New York
CONTACT: Marisa Pucci, +1-212-450-8696, firstname.lastname@example.org
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