Country for PR: United States
Contributor: PR Newswire New York
Wednesday, May 16 2012 - 19:45
Bacardi Limited Gives Back To Communities Globally In Monthlong Corporate Responsibility Initiative
HAMILTON, Bermuda, May 16, 2012 /PRNewswire-AsiaNet/ --

     - Bacardi builds on long-standing foundation of corporate and social
                   responsibility in 150th anniversary year -

In celebrating its 150th anniversary year, Bacardi Limited 
[ ] highlights its long-standing legacy of 
philanthropy and community involvement with special focus on employees giving 
back through volunteerism. Through its "Spirit for Life, Caring Together" 
program, Bacardi celebrates its year-round corporate responsibility [ 
] (CR) activities and declares the month of May for employees to work together 
on community projects around the world including home building and meal 
distribution for needy families; fundraisers for educational, arts and cultural 
programs; clothing and blood drives; young adult mentorship programs; park and 
community center clean-ups; recycling programs; bat conservation efforts; among 

To view the multimedia assets associated with this release, please click:

(Photo: )

"Long before my great-great-grandfather founded the Bacardi company, he was a 
leader in giving back to his community. In 1852, he volunteered to be the 
organizer for relief aid after an earthquake devastated his hometown of 
Santiago de Cuba," said Facundo L. Bacardi [ ], Chairman of 
Bacardi Limited and a fifth generation Bacardi family member. "Both the Bacardi 
family and Company continue to carry on this commitment of responsibility and 
community service."

The "Spirit for Life, Caring Together" initiative gives nearly 6,000 Bacardi 
employees in more than 75 locations around the world the opportunity to take 
time off from work to volunteer or support a cause through locally organized 
team activities.  The program reinforces the Company's purpose and values 
[ ] and demonstrates the 
Bacardi commitment to the environment and sustainable business practices, to 
communities where we craft and sell our products, and to consumers who enjoy 

"Bacardi recognizes the importance of local communities and plays an active 
role in giving back by supporting our employees to make a difference to an 
organization in a team experience. Our actions in corporate social 
responsibility are guided by our core values of Trust, Passion, Caring and 
Excellence," said Ed Shirley [ ], President and 
Chief Executive of Bacardi Limited, the largest privately-held spirits company 
in the world. "By caring about the world around us, we create trust with our 
consumers. We aim to strengthen these bonds by acting responsibly in everything 
we do."

Philanthropy and community involvement is one of the areas of focus for Bacardi 
Limited in Corporate Responsibility. 

Other CR achievements [ 
] include:

    - Cut usage of natural resources to maximize reduction of its carbon
      footprint, waste and water usage
    - Over the past five years, water consumption globally reduced by 50% and
      energy used cut by 29% 
    - Bacardi operations in the UK achieved Carbon Trust Standard
      [ ] certification 
    - Bacardi is the only major spirits company to be certified by the world's
      most recognized standards for Quality, Environment, and Health and
      Safety - the "Triple Crown" [ ] of
      ISO 9001, ISO 14001 and OHSAS 18001 - for all its production facilities
      globally, putting the company among an elite group of the world's best
      run companies 
    - In 2011, five country-level operations were recognized in Great Place to
      Work(R) and other top employer rankings 
    - The award-winning "Champions Drink Responsibly"
      [ ] social responsibility
      campaign featuring Bacardi Limited Global Social Responsibility
      Ambassador and world tennis champion Rafael Nadal has engaged with more
      than 45 million consumers worldwide

As part of this monthlong dedication in our 150th year to employee 
volunteerism, these facts, and more, are showcased in a just-published brochure 
featuring "150 Corporate Responsibility Facts" [ 
] from the five Bacardi Limited CR pillars of Marketplace; Environment, Health 
& Safety; Responsible Sourcing; People; and Philanthropy & Community 

"It is extremely generous of a company such as Bacardi to become so involved in 
the work we do here in Hampshire to help the homeless and to take so much of 
all your time out from work to assist us," commented Michele Price with 
Winchester Nightshelter in the United Kingdom. "The impact Bacardi has had with 
providing basic needs of shelter, food, and hygiene to the homeless is truly 
tremendous. We would not be able to achieve anything on this scale without such 

Habitat for Humanity of Greater Miami CEO Mario Artecona added, "Bacardi sets 
the benchmark as to corporate responsibility. The proof is they are out there 
getting their hands dirty and helping put families in homes." Nearly 40 Bacardi 
employees helped build three homes for local South Florida families in need.

To learn more about Corporate Responsibility best practices by the Company's 
internationally-recognized brands, including BACARDI(R) Rum, MARTINI(R) Asti 
and DEWAR'S(R) Blended Scotch Whisky, visit the Bacardi Limited YouTube 
[ ] channel to watch videos about how 
the BACARDI facility in Puerto Rico utilizes wind power 
[ ] and turns trash into treasure with 
recycled promotional banners, DEWAR'S commitment to the Scottish environment 
[ ], and sustainable 
[ ] business practices for MARTINI grape 
growing in Italy.

Download the Corporate Responsibility Report [ 
] to learn more about Bacardi Limited Corporate Responsibility (CR) best 
practices. Or, to learn more about Bacardi and its pioneering heritage, visit 
the 150th anniversary section at Media can 
register to receive information on Bacardi 150th anniversary activities, as 
well as access multimedia assets at

About Bacardi Limited
Bacardi Limited, the largest privately-held spirits company in the world, 
produces and markets internationally-recognized spirits and wines. Its brand 
portfolio comprises more than 200 brands and labels, including BACARDI(R) rum, 
the world's best-selling and most-awarded rum; GREY GOOSE(R) vodka, the world's 
leading super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the top-selling 
blended Scotch whisky in the U.S.; BOMBAY SAPPHIRE(R) gin, the top-valued and 
fastest-growing premium gin in the world; MARTINI(R) vermouth and sparkling 
wines, the world's leading vermouth; CAZADORES(R) 100% blue agave tequila, the 
number-one premium tequila in Mexico and a top-selling premium tequila in the 
United States; ERISTOFF(R) vodka, one of the fastest-growing vodka brands in 
the world; and other leading and emerging brands.

Founded in Santiago de Cuba on February 4, 1862, and family-owned for the past 
seven generations, Bacardi now employs nearly 6,000 people, manufactures its 
brands at 27 facilities in 16 markets on four continents, and sells in more 
than 150 countries. Bacardi Limited refers to the Bacardi group of companies, 
including Bacardi International Limited.

SOURCE: Bacardi Limited

CONTACT: Amy Federman, +1-441-294-1110,, Patricia M. 
Neal, +1-441-294-1110