Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, May 25 2012 - 23:06
AsiaNet
Cuba Gooding Jr. Backs Chivas Regal's Campaign to Raise Awareness of FilmAid International
LONDON, 25 May/ PRNewswire-AsiaNet/ --

- FilmAid UK Chair Iliane Ogilvie Thompson, Chivas Regal Brand Director James 
Slack and Academy Award winning actor, Cuba Gooding Jr., celebrate FilmAid's 
work in Cannes

Chivas Regal, the original luxury whisky and official sponsor of the 65th 
Festival De Cannes, reaffirmed its commitment to its global brand partner 
FilmAid International after announcing plans for a new global fundraising 
programme.  

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/53819-chivas-filmaid-cannes

To mark the first year anniversary of the Chivas Regal FilmAid partnership, 
Chivas unveiled a new short film documenting the amazing work of FilmAid 
focussing on a FilmAid project at the Kakuma Refugee Camp in Kenya.

FilmAid is a non-profit organisation that uses the power of film and media to 
transcend language and literacy, bringing life-saving information, 
psychological relief and much-needed hope to refugees and other communities in 
need.

The announcement was made yesterday at an intimate event in the Chivas House on 
the croisette and is part of Chivas Regal's renewed ambition to raise awareness 
of FilmAid's work whilst at the same time continuing to provide financial 
support for projects in East Africa to Asia and Haiti.

Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK 
Chair Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on 
stage for an exclusive screening of the new short film commissioned by Chivas.

In addition, to help bring the partnership to life in Cannes, the film was 
supported by an exhibition of images captured during filming by distinguished 
Magnum Photos photographer, Olivia Arthur.

Cuba Gooding Jr. praised FilmAid's unique work in using the power of film to 
bring hope and joy to refugees. He said: "Communities in crisis need 
information and empowerment. FilmAid provides both through the power of film, 
and I am delighted to be here to support their work and the generosity of 
Chivas Regal." 

James Slack, Brand Director, Chivas Regal, said, "After a successful first year 
of the partnership, we are delighted to reaffirm our commitment to FilmAid. 
Generosity of spirit lies at the heart of the Chivas brand and we are proud to 
play a continued role in providing financial support to projects worldwide."

"The FilmAid film will help kick-start our fundraising plans for the year ahead 
but equally as important raise awareness of the charity's amazing work by 
bringing FilmAid's inspirational story to Cannes."

SOURCE: Chivas Regal
Translations

Japanese