- Developing Group Operations Both in Japan and Abroad, Expanding Business
Areas Centering on Wireless Services -
D2 COMMUNICATIONS INC. announced on May 30 that it will rename itself to D2C
Inc. effective June 1, 2012, in the wake of the expansion of its business. It
will also introduce a new corporate logo.
D2 COMMUNICATIONS was founded on June 1, 2000, as the world's first company
specializing in mobile advertising and marketing, and has been the engine of
growth of the market to date. Amid fast changes in the market, such as the
rapid diffusion of smart phones and tablet terminals as well as the expansion
of overseas markets, the company has decided to rename itself to D2C Inc. in a
bid to expand beyond the walls of devices, as represented by the term
"specializing in mobiles," and beyond the concept of "communication =
advertising." It aims to expand its operations in broader territories, focused
on wireless services. The "C" in the new company name, "D2C," stands for
"Creative," "Clients/Customers," "Consumers," "Cloud," etc., in addition to
"Communication" as the company looks toward its future development.
From now on, D2C will promote group management. As D2C itself, its corporate
slogan "No Wireless, No Marketing" will remain the same, and its core business
will be advertising and marketing, including smart phones and tablets. At the
same time, it will expand into numerous areas centering on the wireless sector
through group companies in Japan and abroad. Last year, the company established
a subsidiary in China, "D2C China Co., Ltd.," and a Taiwan branch, and has been
investing in a number of businesses in Japan and abroad. We will continue to
develop D2C as a corporate group through investments in venture businesses with
outstanding technological capabilities and through accelerated expansion
With the adoption of a strategy to grow as a corporate group, the slogan for
the D2C Group will be "Design your wireless life." We will also formulate
corporate philosophy. D2C will develop its business activities to enrich the
lives of people by designing various life scenes which "wireless" will bring to
About D2 COMMUNICATIONS INC.
D2 COMMUNICATIONS INC., the first company in the world to specialize in mobile
advertisement and marketing, was founded on June 1, 2000, as a joint venture of
NTT DOCOMO Inc., Dentsu Inc. and NTT Advertising Inc. D2C's slogan will be "No
Wireless, No Marketing" and the wireless sector will be the axis of its
businesses. D2C will develop its operations in three areas: (1) "Advertising
and marketing business," which offers services for advertising on DOCOMO media
and other general media as well as services for making proposals on integrated
digital marketing and executing them, all on a "one-stop" basis; (2) "consumer
business," which develops and offers apps and content for consumers; and (3)
"overseas business," which engages in advertising and marketing operations in
other countries, centering on Asia. D2C is headquartered in Minato-ku, Tokyo.
Its CEO is Takayuki Hoshuyama.
Outline of renaming of D2 COMMUNICATIONS INC & introduction of new corporate
-- Old name: D2 COMMUNICATIONS INC.
-- New name: D2C Inc.
<Meaning of new name>
"D2": Standing for "DIGITAL & DIRECT" (same as in the old name)
"C": In addition to Communication, it also stands for Creative,
Clients/Customers, Consumers, Cloud, etc. It now stands for many words, in
consideration of the firm's development from now on.
-- Group slogan: "Design your wireless life"
<Meaning of slogan>
The firm will design numerous scenes which wireless services will bring to
-- Corporate group philosophy:
We pledge to create designs that bring happiness to people's daily lives,
communicate clearly and accurately the messages of our clients, and elevate the
industry, building new opportunities for our partners.
-- New corporate logo: D2C
<Meaning of new logo>
The meaning of D2C, the new logo, is the "moment." Always changing, evolving,
polishing and deepening itself, and pioneering the times. The moment after it
is captured visually, it has already evolved into another form. The substance
of D2C is always in the future.
-- Date of name change: June 1, 2012 (Friday)
Source: D2 COMMUNICATIONS INC.
Daisaku Koyama, Nobuya Takahashi and Songae Kim
D2 COMMUNICATIONS INC.