- An Exclusive Media Campaign in Association With Conde Nast

    Chic Outlet Shopping(R) has launched the Chic Guide to Europe 2012 - an 
innovative media campaign in association with Conde Nast publications and 
supported by a collection of short films featuring a star-studded roll call of 
famous international names, each filmed on location at the Chic Outlet 
Shopping(R) Villages.

    To view the Multimedia News Release, please click:

    http://www.multivu.com/mnr/56545-valueretail-chic-outlet-shopping

        The Chic Guide to Europe 2012 represents a seven-year alliance between 
the world-leading publishing house and Chic Outlet Shopping(R).The most 
international guide to date, ambassadors starring in the campaign represent 
Brazil, Germany, USA, UK, China and Russia. Matthew Williamson (Vanity Fair UK, 
Conde Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolina Kurkova 
(Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) 
and Deborah Bloch and Julia Bloch Anquier (Vogue Brazil).

    The print campaign will be placed across an international portfolio of 
Conde Nast titles and features interviews with the ambassador, revealing their 
top fashion trends for spring/summer and their personal insight into the nine 
Chic Outlet Shopping(R) Villages; the campaign will reach an worldwide audience 
of 1.4 million. In parallel, the digital campaign placed on corresponding Conde 
Nast websites will reach a further audience of more than 6.6 million through 
video pre-rolls and social media outreach.

    "Conde Nast is delighted to be the global platform for Value Retail - the 
Chic Guide to Europe is now in its seventh year and runs across the portfolio 
of Conde Nast titles worldwide. Our readers wherever they are, have a similar 
appetite for luxury and fashion, which means this project continues to resonate 
across all markets."

    Jason Bell, Head of International - Conde Nast Publishing

    Produced in house, the campaign was shot on location in six of the nine 
Villages, and in keeping with the international flavour of the campaign, 
multi-lingual ambassadors introduce the Village films not only in English but 
in Chinese (Beatrix Ong), Russian (Karolina Kurkova), Brazilian Portuguese 
(Deborah Bloch and Julia Bloch Anquier) and German (Helena Christensen).

    The Chic Guide to Europe 2012 is also available to view at 
ChicOutletShopping.com [http://ChicOutletShopping.com ] with subtitles in 14 
languages - English, French, Spanish, Italian, German, Flemish, Russian, 
Chinese, Portuguese, Korean, Turkish, Japanese, Catalan and Arabic.

    About Chic Outlet Shopping(R)

    Chic Outlet Shopping(R) is the Collection of luxury outlet Villages by 
Value Retail, the only company to specialise exclusively in the development and 
operation of luxury outlet shopping villages. Currently home to more than 900 
boutiques, the nine Villages offer the authentic previous seasons' collections 
of leading luxury fashion and lifestyle brands with savings of up to 60%, and 
sometimes more, on the recommended retail price, all year round. Within easy 
reach of some of Europe's and China's favourite gateway cities - London, 
Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, 
Frankfurt, Munich and, in 2013, Shanghai - the Villages have become synonymous 
with high fashion, superior service and hospitality, a calendar of celebrated 
events, and exceptional value for money. Located in regions of cultural and 
historic renown, the Villages have become international tourist destinations in 
their own right. Value Retail's new venture to bring its distinctive Chic 
Outlet Shopping(R) Villages to China will see its first Village - Suzhou 
Village(TM), located in historic Suzhou, 50 miles west of Shanghai - open in 
the fall of 2013. As with other members of the Collection, Suzhou Village(TM) 
will be defined by its offer of international luxury fashion and lifestyle 
brands, together with an exceptional level of service.


     SOURCE: Value Retail