- KidZania Cuicuilco Introduces Children to New Careers, Environmental 
   Stewardship, Ability Awareness via Fun Experiences and Hands-on Activities 

    KidZania, a global leader in children's edutainment, today officially 
opened its largest children's theme park yet, KidZania Cuicuilco, located in 
Mexico City. Not only does the park introduce children to new and relevant 
careers in a highly entertaining way, but for the first time, integrates 
innovative experiences to teach children environmental stewardship, empathy for 
kids with different abilities, how to make "good-for-you" food and recreation 
choices, hands-on driving and road safety via a fleet of kid-sized eco-friendly 
vehicles, and much more.  In this new expansive park experience, empowerment 
for kids has never been so vast, realistic and fun.

   (Photo: http://photos.prnewswire.com/prnh/20120620/SF25857)

    Fueled by a child's natural desire to create, explore and collaborate, 
KidZania Cuicuilco is equal parts entertainment and education, making it one of 
the most progressive theme park concepts in the world today. Young visitors 
enter KidZania Cuicuilco through the park's mock airport into the sprawling 
150,000 square foot kid-sized city complete with 90 establishments, including 
city hall, a bank, restaurants, a hospital, sports stadium and more.  Once in 
the park, kids choose from among 120 different trades and professions that it 
takes to run a city.  It's the ultimate role-playing experience for kids ages 
four to 14.

    "KidZania Cuicuilco is our most inventive and engaging theme park yet," 
says Xavier Lopez Ancona, president and founder of KidZania. "With KidZania 
Cuicuilco, we've introduced 21st century career choices, elevated awareness 
around global issues like the environment, and made certain that every child, 
no matter their level of ability, can participate. We've brought the most 
authentic and fun real-life experiences to life to help children understand and 
manage their ever-changing world. As we continue our global expansion, we look 
forward to bringing these new, relevant and awe-inspiring entertainment 
experiences to kids the world over." 

    Following are just a few of the many unique, hands-on activities and 
experiences now available at KidZania Cuicuilco:

    - More than 120 careers, including guide dog trainer (complete with real
      dog), mechanic, power plant operator, surgeon, CSI investigator, tortilla
      chef, road paver, and more. 
    - World's most authentic driving experience for children – complete with
      driver's education, auto insurance, and the largest fleet of electric 
      kid-sized vehicles (minivans, SUVs, ambulances, city buses and police
      cars). 
    - Fully immersive environmental job experiences featuring an electric power
      plant, wind turbines, solar panels, and water treatment facility to
      emphasize the global importance of conservation. 
    - Recyclables drop-off center for the surrounding community, which is
      integrated into park activities. 
    - Three-story disaster center, which simulates flood, fire or earthquake
      and teaches children how to respond. 
    - Tools to help special needs children (and KidZania staff) navigate the
      park independently, as well as activities that allow typically-able kids
      to experience what it would be like to have a disability.

    KidZania Cuicuilco also features a state-of-the-art security system to 
ensure a safe and fun experience for children navigating the park with or 
without their parents.  Every child and parent/chaperone entering the park 
receives matching RFID-bracelets, providing the location of child and parent 
within a mere meter of the person's location.  While the children play, parents 
can relax in the parent's lounge, which features a spa, movie room, restaurant 
and Internet (WiFi) cafe. 
 
    KidZania Cuicuilco has more than 90 global partners present in the park, 
including Nestle, LAN, Toyota, DHL, Berlitz, Evenflo, Manpower, Cartoon 
Network, Banco de Mexico and others. They are an integral part of the 
experiences and add authenticity to the career-based, role-playing activities. 

    About KidZania

    KidZania, Inc., headquartered in Mexico, is privately held. This 
award-winning concept is recognized globally for its unique blend of 
entertainment and education for children.  More than 20 million guests have 
visited KidZania cities around the world since the first park opened in 1999, 
making it the fastest growing global edutainment brand with 10 parks in 7 
countries, including the location of the first U.S. park to be unveiled later 
this year. For more information about KidZania, visit http://www.KidZania.com, 
on Facebook at facebook.com/KidZaniaOfficial, or Twitter @KidZania.



    CONTACT: Michele Spring Fajeau
             Zebra Partners for KidZania
             +1-925-634-8289
             michele@zebrapartners.net

     SOURCE: KidZania