Generates new live news and entertainment content for Zee News (A Zee Group
Broadcast Asia -- LiveU (http://www.liveu.tv), the pioneer of portable
video-over-cellular solutions, has announced that Zee, India's largest
satellite TV network, is implementing LiveU's flagship LU60 uplink technology
to provide enhanced live news and entertainment content for its satellite
channels. With the largest number of TV subscribers in India and a popular
online entertainment portal, Zee also broadcasts internationally to other
countries around Asia-Pacific, EMEA and the Americas.
Zee News selected LiveU after conducting rigorous evaluation of bonded
uplink systems around India. LiveU's superior video quality and constant
reliability stood out, especially in areas with poor cellular coverage.
Manny (Menashe) Mukhtar, LiveU's VP Sales for APAC, said, "Zee is a
household name in India and recognized as one of the most innovative
entertainment channels in Asia. It's exciting to see how LiveU is helping Zee
to bring more live coverage of news, sports and entertainment events to
millions of viewers inside and outside of India."
Local 24/7 support and service is provided by LiveU's Indian distributor,
LAMHAS Satellite Services, which has been working in India's broadcast industry
for many years.
"With satellite bandwidth constraints for SNG use, LiveU provides the
missing link for broadcasters for their newsgathering operations. Not only
existing but emerging news channels now depend on LiveU for daily
newsgathering," added Ajay Jain, CEO, Lamhas Satellite Services Ltd.
Zee News joins LiveU's other prestigious broadcasting customers in India,
such as Times Television Network (Times Now, ET Now), as announced at the
Convergence India show in New Delhi in March 2012.
LiveU will present its full range of portable uplink solutions at Broadcast
Asia 2012, June 19-22, at Suntec Singapore (Panasonic Stand No 3F-01).
Zee Entertainment Enterprises Limited is one of India's leading television,
media and entertainment companies. It is amongst the largest producers and
aggregators of Hindi programming in the world, with an extensive library
housing over 100,000 hours of television content. With rights to more than
3,000 movie titles from foremost studios and of iconic film stars, Zee houses
the world's largest Hindi film library. Through its strong presence worldwide,
Zee entertains over 500 million viewers across 167 countries. Zee TV was the
first Hindi General Entertainment Channel in India.
Zee is part of the Essel Group, one of India's most prominent business
houses with a diverse portfolio of assets in media, packaging, entertainment,
technology-enabled services, infrastructure development and education.
LiveU (http://www.liveu.tv/) is the pioneer of broadcast-quality,
video-over-cellular solutions that allow live video transmission (HD and SD)
from any location around the world. LiveU's backpack / handheld solutions
include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are
optimized for maximum video quality based on the available network conditions.
With top-tier customers in 60+ countries across five continents, LiveU's
solutions have been used for breaking news and high-profile events, including
the 2012 US Presidential Campaign, 2011 British Royal Wedding, Hurricane Irene,
Academy Awards(R), GRAMMY Awards(R), Super Bowl, NBA All Star Weekend,
Brazilian Carnival, 2010 World Cup in South Africa and 2008 Beijing Olympic
CONTACT: US, For LiveU: Shelley Kapitulik Drazin, +1-203-898-1501,
firstname.lastname@example.org, or Lloyd Trufelman, +1-212-905-6060,
Lloyd@trylonsmr.com; or Europe / Int'l, Joss Armitage, +44-7979-908-547,
email@example.com, or Kate Ford, +44-7740-948-065, firstname.lastname@example.org; or Sales,