STAR China Media Ltd and Puji Capital Limited have entered a joint venture 
partnership for the investment and development of international TV content for 
the STAR platform in China and other investment opportunities. The joint 
venture is to be named Puji Star Media Co., Ltd. based in Shanghai, China. 

The venture will invest in internationally inspired TV content and advertising 
with particular interest in the Americas/Hollywood, Europe, Japan, Korea, and 
among others tailored for the local Chinese viewers onto the STAR TV's platform 
including various types of content made for TV and produced for the Chinese 
market. It shall also invest in opportunities to enhance the profile and value 
chain of STAR China in China and worldwide.

Mr. Tian Ming, CEO of STAR China, said, "Puji's vast experience in value 
creation for shareholders coupled with their strong international media network 
and platforms allows us to be well positioned to the tremendous opportunity 
that lies ahead for us in the China media market."

Mr. Michael Chien from Shanghai and Mr. Jotaro Nonaka from Japan, Managing 
Partners of Puji Capital said in a joint statement, "We are honored to partner 
with Tian Ming and his team who has turned STAR TV to a profitable company 
within a short time with his creativity and solid understanding to capture the 
passion of Chinese viewers and its commercial value. STAR China is a very 
distinctive TV platform that enjoys many content and distribution advantages 
over its competitors for China market. We believe that Puji Star Media will 
provide a very unique 'One Stop Gateway' for those who wish to optimize and 
maximize their business through STAR TV's vast coverage in the China market."

In the announcement of industrial statistic in 2011 by the State Administration 
of Radio, Film and TV, China's TV market experienced tremendous growth over the 
past years, with broadcasting revenues increasing US$15 billion in 2005 to 
US$37 billion in 2010 and enjoyed a 22% increase in 2011. The Chinese media, 
specifically television content, is growing at annual rate of 27% and producing 
US$19 billion dollars in 2011 of advertising.

ABOUT STAR CHINA MEDIA

STAR China Media, owned by powerful Chinese media investment fund - China Media 
Capital and News Corporation, is the only foreign channel that has the right to 
broadcast directly in China. Based on the international resources, STAR TV is 
tailor made to more than 100 million Chinese audience with mainly entertainment 
shows. It is broadcasting 24 hours a day in Mandarin Chinese. 

http://www.xingkong.com.cn/ 

ABOUT PUJI CAPITAL

Puji Capital is a Shanghai based investment and asset management firm with a 
focus in lifestyle, media, property, and consumer industries. Puji's unique and 
agile investment platform with control of strong capital resources via 
longstanding relationships with rich list Asian families, high net worth 
individuals, and institutional partners provides Puji as a valued strategic 
investment partner. 

http://www.pujicn.com/ 

SOURCE  STAR China Media