As already announced in our press release on 4 June 2012, Artprice has now 
started the progressive transfer to internet freeware of a large part of its 
database structure and of its Art market standardisation (owner licenses 
distributed freely with certain usage restrictions). All of the industrial 
processes forming Artprice's databanks are patent protected, notably by the 
A.P.P. (Agence de Protection des Programmes - Software Protection Agency).

    The art market players' needs is such that Artprice's normalized database 
of 497,677 artists listed at public auctions has been fully downloaded over a 
total of 205,000 times. According to thierry Ehrmann, Founder and CEO of 
Artprice : -this spectacular figure, achieved in one summer month (June 2012)-, 
validates Artprice's Creed and Postulate according to which the art market's 
standardization is the master key to dematerializing the art market, which 
includes of course the Standardised Marketplace(R) for buying and selling works 
of art by private contract or at auctions.

    For the record, since 1 June 2012, the Artworld, particularly Institutions,
Universities, Museums, Foundations, Libraries, Legal & Customs Services, 
Copywriters (like ADAGP), Insurers, Encyclopaedic databases (like Wikipedia), 
Internet Directories and, of course, Auction Houses, Galleries, and 
Associations of Valuers, now have free access to Artprice's Artists-index.com. 
This standardised database, Artist-id.com, is considered by far the most 
exhaustive artists-index in the world by the art market, historians and 
researchers alike. It is available in 5 languages in addition to English 
(French, German, Italian, Spanish and Chinese). To get your free access to this 
database, visit: http://web.artprice.com/artists/directory/A

    All of the above-mentioned key users and market participants will thus soon 
also be able to enjoy Artprice's B2B development on open APIs using REST 
(Representational State Transfer) architecture, an innovative way of 
constructing an application for fixed and mobile systems using the Web's 
original architecture. An Artists database of this dimension, added to daily, 
is the fruit of dozens of acquisitions worldwide by Artprice and a nearly a 
million hours of work by its Historians, Writers and IT Developers from 1997 to 
2012 (see details and background in Artprice's Reference Document, certified by 
and available on the AMF's website).

    According to thierry Ehrmann, this strategy of making integral information 
freely available to the Artworld and the spectacular first results, achieved in 
less than a month, will enable Artprice to strengthen its art market 
standardisation so that it can accelerate the development of its fixed-price 
and auction-brokerage activities and ensure its position as an unavoidable 
global player in a deregulated art auction environment by becoming a 
standardised infrastructure allowing, as of 2012, the processing of online 
auction brokerage operations (as described in Article 5 of French Law no. 
2011-850 of 20 July 2011).

    These industrial processes, which standardise the Art Market (artist ID, 
artwork ID, catalogue ID catalogue raisonné, References ID, etc.) with tens of 
millions of proprietary data entries, are currently being deployed on the art 
market, notably in the framework of the partnership signed with Google in 2003 
(without any impact on Artprice's revenue or earnings for 2012), but also via 
the development of the open APIs created in REST architecture, in order to 
generate a very strong acceleration of the client database. In addition, a 
mobile application is currently being developed, both for Ipad / Iphone and
for Google's Android.

    Via these new vectors of standardisation, originating from its fixed-price 
and auction brokerage Standardised Art Marketplace, Artprice is now able to 
transfer vast amounts of information to freeware mode with the goal of raising 
its client database (with accompanying behavioural logs - purchases, sales, 
searches, art portfolios, etc.) from 1.4 million to 2 million before the end of 
the year, which is progressing positively given the latest figures.

    Source: http://www.artprice.com (c)1987-2012 thierry Ehrmann

    Artprice is the global leader in databank on Artprices and indices with 
more than 27 million indices and auction results covering 497,000 artists. 
Artprice Images(R) offers unlimited access to the largest Art Market resource 
in the world, a library of 108 million images or engravings of artworks from 
1700 to the present day along with comments by Artprice's art historians. 
Artprice permanently enriches its databanks with information from 4,500 
international auction houses and auctioneers and publishes a constant flow of 
art market trends for the main news agencies and 6,300 international written 
media. For its 1.4 million members (member log in), Artprice posts standardized 
adverts in what is today the world's leading Standardised Marketplace(R) for 
buying and selling works of art by private contract or at auctions (regulated 
by French law alinéas 2 et 3 de l'article L 321.3 du code du commerce).

    Artprice is listed on Eurolist B by Euronext Paris (SRD long only) : 
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF

    Artprice releases:

    http://serveur.serveur.com/press_release/pressreleaseen.htm

    Discover the Alchemy and the universe of Artprice 
http://web.artprice.com/video/, which headquarters are the famous Museum of 
Contemporary Art, the Abode of Chaos

    Follow all of the art market's news with Artprice on Twitter:

    http://twitter.com/artpricedotcom

    CONTACT: Josette Mey
             Tel: +33(0)478-220-000
             Email: ir@artprice.com

     SOURCE: Artprice.com