Country for PR: Canada
Contributor: Canada Newswire
Thursday, July 26 2012 - 08:00
AsiaNet
Clearwater Seafoods Achieves MSC Certification of Core Species
BEDFORD, Nova Scotia, July 26, 2012 /CNW-AsiaNet/ --

     Clearwater Seafoods Inc. (Clearwater) announced today the Marine 
Stewardship Council (MSC) certification of its Arctic surf clam fishery. In 
combination with the certification of the Nova Scotia snow crab fishery last 
week, Clearwater now boasts a total of seven species certified by the MSC, 
completing the certification of all its core products, and giving the Company 
the widest selection of MSC-certified species of any seafood harvester 
worldwide. 

     These certifications represent a collection of significant milestones for 
Clearwater. The deep-water clam fishery is the first of its kind globally to 
obtain MSC certification, while the snow crab fishery is the first in North 
America. These species join the Clearwater family of MSC-certified offerings 
including Canadian sea scallops, Argentine scallops, Canadian coldwater shrimps 
and Eastern Canadian offshore lobster. 

     "The MSC certification of our Arctic surf clams and Nova Scotia snow crab 
further supports our leadership position and our aspiration to be the world's 
most extraordinary, wild seafood company," said Ian Smith, Clearwater CEO. "It 
gives me great pleasure to announce that Clearwater's full line of core species 
offerings are now certified to the world-recognized gold standard in 
sustainable fisheries." 

     About the fisheries 

     The Arctic surf clam fishery operates year-round in Banquereau Bank off 
the coast of Nova Scotia and Grand Bank off the coast of Newfoundland and 
Labrador. Clearwater has invested in and developed the Arctic surf clam fishery 
since its inception in 1986 and is the sole supplier for this high-quality 
product. The primary markets for Arctic surf clams are Japan and China, with a 
secondary market in the U.S. 

     The Nova Scotia snow crab fishery operates seasonally from early May to 
mid September on the eastern portion of the Scotian Shelf off Nova Scotia. The 
snow crab product is processed into clusters consisting of one side of the crab 
with legs and claw attached. It is primarily sold in the U.S. 

     "We are extremely proud that these two fisheries have achieved MSC 
certification. It is a significant milestone for our company and for the 
international markets that we serve," said Christine Penney, Vice President of 
Sustainability and Public Affairs for Clearwater. "Clearwater's commitment to 
sustainable harvesting practices is now independently verified as we provide 
the widest selection of MSC-certified species of any seafood harvester 
worldwide." 

     MSC Certification 

     To obtain MSC certification, the Arctic surf clam and Nova Scotia snow 
crab fisheries underwent third-party evaluations by independent certifiers. The 
certifiers completed thorough assessments of both fisheries' practices to meet 
the standards set out by the MSC for sustainability, environmental impact and 
good management practices. 

     With the certification, Clearwater's Arctic surf clam and Nova Scotia snow 
crab products are now eligible to carry the blue MSC ecolabel in the 
marketplace. MSC-certified products have a growing audience in markets 
worldwide as a result of increased buyer and consumer interest for sustainable 
seafood products. The MSC logo is evidence the fishery meets strict 
environmental standards and the product originates from a sustainable and 
well-managed fishery. 

     "The MSC is committed to working with partners like Clearwater to 
transform the world's seafood markets and promote sustainable fishing 
practices. As such, I am delighted to welcome the Arctic surf clam and Nova 
Scotia snow crab fisheries to the program," said Kerry Coughlin, Americas 
regional director for the MSC. "Market demand for internationally-recognized, 
third-party certified and labeled seafood is increasing around the world and we 
look forward to seeing products from these fisheries bear the distinctive MSC 
ecolabel." 

     About Clearwater 

     Clearwater Seafoods Inc. (TSX:CLR) is one of North America's largest 
vertically integrated seafood companies and the largest holder of shellfish 
licenses and quotas in Canada. With sales of over $330 million in 2011, the 
Bedford, NS based company has over 1,400 employees in offices, plants and 
vessels around the world. It is recognized globally for its superior quality, 
food safety, diversity of species and reliable worldwide delivery of premium 
wild, eco-certified seafood, including scallops, lobster, clams, coldwater 
shrimps and snow crab. 

     Since its founding in 1976, Clearwater has invested in science, its people 
and technological innovation as well as resource ownership and management to 
sustain and grow its wild seafood resource. This commitment has allowed it to 
remain a leader in the global seafood market and in sustainable seafood 
excellence. 

     About the Marine Stewardship Council (MSC) 

     The MSC is an international non-profit organization set up to help 
transform the seafood market to a sustainable basis. Fisheries that wish to 
demonstrate they are well managed and sustainable against the science-based MSC 
standards are assessed by a team of experts who are independent of both the 
fishery and the MSC. Seafood products can display the blue MSC ecolabel only if 
that seafood can be traced back through the supply chain to a fishery that has 
been certified against the MSC standard.

       SOURCE: ClearwaterSeafoods Incorporated

MEDIA CONTACT: Christine Penney
               VP of Sustainability and Public Affairs
               CPenney@clearwater.ca
               +1-(902)-457-2348
 
              (CLR. CLR.DB. CLR.DB.A.)

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