Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, August 09 2012 - 02:54
AsiaNet
Crytek's Eastern Expansion Continues with Crytek Shanghai Software Co. Ltd
FRANKFURT, Germany and SHANGHAI, Aug. 9, /PRNewswire-AsiaNet/ --

    
    Further strengthening their links to the Asian market, Crytek GmbH today 
announced the addition of Crytek Shanghai Software Co. Ltd to their family of 
studios worldwide.

    Crytek Shanghai Software Co. Ltd will take responsibility for matters 
relating to Crytek's proprietary CryENGINE(R) technology, taking advantage of 
their strategic location to provide first class support to existing licensees, 
build strong relationships with new partners and develop specific technical 
features relevant for users in the Asian market. Crytek's Shanghai office will 
also play an active part in the regional operation of Crytek's free-to-play 
online shooter, Warface, working closely with Chinese publishing partner, 
Tencent.

    "A permanent presence in Shanghai paves the way for an even closer working
relationship with partners across China," said Areil Cai, General Manager of 
Crytek Shanghai Software Co. Ltd. "As well as being more sensitive to the needs 
of the Chinese market - so that we can be on hand to provide the best possible 
local-language support and even add more tech features for existing 
CryENGINE(R) licensees - we will also be well placed to engage with new 
partners and build strong relationships for the future."

    Managing Director at Crytek, Avni Yerli, added: "We see a lot of potential 
in the Chinese market, and have learned a lot from the close relationship with 
our eight existing Chinese Licensees, whose backgrounds range from game 
development to architecture visualization, and interactive exhibition to 
serious simulation. The formation of Crytek Shanghai builds on the base we 
first established in Asia with Crytek Seoul, and offers invaluable strategic 
opportunities as we continue to expand our reach into the World's largest 
market."

    About Crytek GmbH

    Crytek GmbH ("Crytek") is an independent company at the forefront of the 
interactive entertainment industry, and is dedicated to pushing the boundaries 
of gaming by creating standout experiences for Xbox 360, Playstation 3, PC, 
mobile devices and games-as-service using their cutting-edge 
3D-Game-Technology, CryENGINE(R).

    The company's headquarters are in Frankfurt am Main (Germany). Crytek also 
has studios in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul 
(South Korea), Nottingham (UK) and Shanghai (China).

    Since its foundation in 1999, Crytek has consistently been recognized for 
excellence in its field, earning accolades such as the 2011 Develop Award for 
Best Independent Studio and a 2010 Red Dot Design Award. Its multi-award 
winning games include Far Cry(R), Crysis(R) (awarded best PC Game of E3 2007 
and Best Technology at the 2008 Game Developers Choice Awards), Crysis 
Warhead(R) (awarded Best Graphics Technology at IGN Best of 2008 Awards) and 
Crysis(R) 2 (awarded Best Shooter of E3 2010 and Gamescom 2010). For more 
information, please visit http://www.crytek.com.
    
    Contact:

    Jens Schaefer
    Senior PR Manager
    jens@crytek.com
    Phone: +496921977661071

    Franziska Lehnert
    PR Manager
    franziska@crytek.com
    Phone: +496921977661222

    Jennifer Willis
    Junior PR Manager
    jenniferw@crytek.com
    Phone: +496921977661481

    SOURCE: Crytek GmbH
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