Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, September 21 2012 - 19:00
AsiaNet
Spectacular Celebration Marks Launch of Sheraton Macao Hotel at Sands Cotai Central
MACAO, Sept. 21, 2012 /PRNewswire-AsiaNet/ --

Starwood and Macao's biggest hotel opens to public for first time


Sands China's Cotai Strip(R) development was beautifully aflame in celebration 
Thursday evening, as the integrated resort city introduced to Macao the latest 
additions at Sands(R) Cotai Central, led by the launch of Sheraton Macao Hotel, 
Cotai Central, which has the double distinction of being the largest hotel for 
both Macao and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).

To view the multimedia assets associated with this release, please click 
http://www.multivu.com/mnr/58010-sands-cotai-central-celebrates-second-phase-opening


Sands China Ltd. (HKSE: 1928), a majority-held subsidiary of global integrated 
resort developer Las Vegas Sands Corp. (NYSE: LVS), opened Sands Cotai 
Central's second phase Thursday -- which also includes new restaurants and 
retailers, as well as a new Polynesian-themed gaming area -- with a series of 
exciting events.

A 10:00 a.m. press conference gave media a chance to ask questions of key 
executives in attendance, including Las Vegas Sands Corp. and Sands China Ltd. 
Chairman Sheldon G. Adelson and Starwood Hotels & Resorts President and Chief 
Executive Officer Frits van Paasschen.

In his opening remarks to the gathered media before the Q&A session, Sands 
China Ltd. President and Chief Executive Officer Edward Tracy said, "It's been 
an honour for our team to lead Sands China Ltd. as we all witness the 
realisation of Mr. Adelson's vision of a fully integrated resort city on the 
Cotai Strip development. We've come a long way from that muddy swampland that 
Mr. Adelson first surveyed. And there were plenty along the way who said it 
couldn't be done. But here we are today, marking yet another grand achievement 
-- the opening of the second phase of Sands Cotai Central, featuring Sheraton 
Macao Hotel -- the largest Starwood property in the world, and Macao's largest 
hotel."

Mr. van Paasschen also addressed the media, saying, "We like to think of 
Sheraton as the world's gathering place. Sheraton is the leading hotel brand in 
this region and an ideal fit for this spectacular new hotel in Macao. And what 
a great combination: Starwood's largest brand in the world's fastest growing 
hotel market."

The local community was also involved in the day's festivities, with a special 
kowhaiwhai pattern mural painting and puzzle-piecing event on Level 3 of 
Shoppes Cotai Central. A traditional art form of the indigenous Maori of New 
Zealand, the beautiful kowhaiwhai pattern -- called "kori" and meaning "to 
flourish" -- was painted and assembled as a mural in collaboration with members 
of the Fuhong Society of Macau, a non-profit organization providing 
occupational skills training and employment services to the mentally 
challenged. Symbolising togetherness, the event was also attended by Dr. Miriam 
Adelson, who helped place the final piece of the pattern, along with Qian Jin, 
President of Greater China, Starwood Hotels and Resorts Worldwide, Inc.

Red carpet arrivals at the evening's ceremonial opening of Sheraton Macao 
included Chief Executive of Macao Special Administrative Region Chui Sai On, 
government officials, company executives from Sands and Sheraton, international 
film star Zhang Ziyi, and the stars of the hit reality TV show The Voice of 
China.

At the evening's main ceremonial event, Maori Haka and Tahitian dancers 
performed at Sheraton Macao's lantern-lit Jaya pool deck, followed by the 
seating of the attending dignitaries. A large goddess-accompanied heliosphere 
then delivered a ceremonial flame to a waiting dancer on the stage. After 
passing the flame to the dignitaries gathered on stage, a line was ignited, 
carrying the flame up to light fiery logos of Sands Cotai Central and Sheraton, 
on the facade of Sheraton Macao's Sky tower -- setting off a huge, 
choreographed pyrotechnic display that included fireworks illuminating all the 
Sands China properties of the Cotai Strip development: Sands Cotai Central, The 
Venetian(R) Macao and The Plaza(TM) Macao. Seven structures in total were lit 
by the display, first in sequence, and then altogether in unison for the 
spectacular grand finale.

After watching Cotai's biggest fireworks show ever, the first 5,000 visitors to 
the property received commemorative gold coins marking the historic occasion, 
distributed from various locations within Sands Cotai Central.

About Sands(R) Cotai Central

Launched in 2012, Sands(R) Cotai Central is the centre point of the Cotai 
Strip(R) -- the pathway to adventure, fun and fortune. Featuring three 
celebrated hotel brands -- Conrad, Sheraton and Holiday Inn -- Sands Cotai 
Central offers visitors to the Cotai Strip an expanded offering of affordable 
luxury available nowhere else in Macau, with approximately 6,000 hotel rooms 
and suites, and 1.2 million square feet (111,000 square metres) of retail, 
entertainment and dining facilities, and meetings and convention space. With 
nearly 100 retail outlets, Shoppes Cotai Central joins Shoppes Grand Canal and 
Shoppes at Four Seasons to offer a total of over 600 luxury duty-free stores to 
choose from -- the most in any one single location in all of Macau. And with 
two spas, three health clubs and 300,000 square feet (28,000 square metres) of 
gaming space in two, uniquely-themed gaming areas, Sands Cotai Central provides 
a new level of luxury and accessibility to the Cotai Strip*. For more 
information, please visit www.sandscotaicentral.com.

* All numbers based on completion of all phases of development in early 2013.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and 
leisure companies in the world with 1,112 properties in nearly 100 countries 
and 154,000 employees at its owned and managed properties. Starwood is a fully 
integrated owner, operator and franchisor of hotels, resorts and residences 
with the following internationally renowned brands: St. Regis(R), The Luxury 
Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by 
Sheraton, Aloft(R), and Element(SM). The Company boasts one of the industry's 
leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to 
earn and redeem points for room stays, room upgrades and flights, with no 
blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier 
provider of world-class vacation experiences through villa-style resorts and 
privileged access to Starwood brands. For more information, please visit 
www.starwoodhotels.com.

Mabel Wu of Venetian Macau Limited
+853 8118 2268
mabel.wu@venetian.com.mo

Nadeen Ayala of Starwood Hotels & Resorts
+1-203-351-2542
nadeen.ayala@starwoodhotels.com

SOURCE  Sands China Ltd.