Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, March 21 2017 - 11:01
91% of Japanese and Malaysian Theme Park Guests Want Queue-busting Apps
BASINGSTOKE, England, Mar. 21, 2017 /PRNewswire-AsiaNet/ --

91% of Japanese and Malaysian Theme Park Guests Want Queue-busting Apps

        Consumers expect a super-smooth, cash-free experience using mobile 
technology, research shows 91% of Japanese and Malaysian theme park and resort 
visitors want to bypass queues by using a cell phone app to purchase a 
fast-track pass with specific timeslots. 89% want to use an app to buy their 
entrance ticket and gain entry, a survey by Omnico has found.


    The findings are in the first Omnico Japanese and Malaysian Theme Park 
Barometers each exploring the expectations of 500 recent visitors to major 
attractions in those countries.

    "These results show that visitors want mobile apps to make theme park and 
resort visits more convenient and enjoyable," said Mel Taylor, CEO, Omnico 
Group. "These apps are integral to many people's lives and they expect park 
operators to use them to eradicate hassles such as handling cash or queueing.

    "For example, 85% want to decide where to eat in a park using an app to see 
where the waiting times are shortest. 63% in each country would also like to 
receive personalised deals and discounts on their phones, based on where they 

    The survey shows that advance booking of hotels, tickets, dining, spa and 
even merchandise is also a clear preference with the majority of visitors. 88% 
want to pre-book their fast-track ride passes, for instance, while 96% of 
Malaysian and 83% of Japanese visitors want to book hotels in advance. Guests 
also want to use pre-paid cashless wristbands for convenience, although the 
figure was much higher in Malaysia (85%), than in Japan (61%).

    Visitors also expect new technologies such as Virtual and Augmented Reality 
or robots to be used in parks. 70% of Malaysians expect to see VR experiences 
or guides within the next three years, compared with 53% of Japanese 
respondents. 42% of Malaysians and a quarter of Japanese guests (25%) expect 
Siri-type personal digital assistants to feature in theme parks of the future.

    "Investing in the right technology is now essential for park operators," 
said Taylor. "Visitors want a single, connected, easy experience covering 
entry, rides and attractions, shops and restaurants. Operators in Japan and 
Malaysia can see from our survey how to compete effectively and maximise their 

    About Omnico:

    Omnico's Cloud based technology powers POS and customer engagement 
solutions across the retail, destination and hospitality sectors.
    Full report -

SOURCE: Omnico