Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, March 21 2017 - 12:12
Nexen Tire Holds '2017 Purple Summit, Manchester' for Worldwide Business Partners
SEOUL, South Korea, Mar. 20, 2017 /PRNewswire-AsiaNet/ --

- With its global business partners around the world, Nexen Tire builds 
stronger ties 

- Will continuously utilize the 'Purple Summit' campaign for further aggressive 
business partnership marketing

Nexen Tire, a leading global tire manufacturer, held the '2017 Purple Summit, 
Manchester,' to demonstrate its commitment to its worldwide partners.  

Photo - 

Under the name of 'Purple Summit' -- an integrated marketing campaign of Nexen 
Tire -- Nexen Tire began organizing the 'Purple Summit' in an effort to foster 
and strengthen its relationships with worldwide business partners and increase 
the company's presence in the global market. This year, selected valuable 
business partners from 34 countries have attended the event.

Together with business partners from around the world, Nexen Tire has arranged 
various exciting activities. The attendees had the opportunity to build a 
foundation for strong ties among the partners through relaxing welcome dinner, 
followed by conferences highlighting Nexen Tire's thrilling global marketing 
activities and its high-end quality of products at Manchester City Football 
Academy, followed by an exciting soccer match between Manchester City F.C. and 
Liverpool F.C. at Etihad Stadium, the home stadium of Manchester City F.C. 

The match was organized as a 'special sponsor's match day event', hosted by 
Nexen Tire, who is a major sponsor of the club for a second season. It was a 
significant match held right after Nexen Tire and Manchester city F.C. 
announced the sponsorship for EPL's historical first jersey branding on sleeve, 
boasting a stronger relationship. During halftime of the match, a Nexen Tire 
Skills Challenge was held where fans were selected to shoot through a Nexen 
tire for special prizes. 

"We are proud to organize the '2017 Purple Summit, Manchester' for our 
worldwide business partners and customers, and to build deeper, and long-term 
business relationships," said Travis Kang, CEO of Nexen Tire. "We will remain 
committed to investing in and growing our partnerships with our partners and 
customers around the world."

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in 
Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one 
of the world's fastest growing tire manufacturers, works with 390 dealers based 
in 140 countries around the world (as of Dec 2016) and owns three manufacturing 
plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. 
Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire 
produces tires for passenger cars, SUVs, and light trucks with advanced 
technology and excellence in design. The company also focuses on producing UHP 
tires, which are based on advanced technologies. Nexen Tire supplies OE tires 
to global car makers in various countries around the world. In 2014, the 
company achieved a grand slam of the world's top 4 design awards for the first 
time amongst the various tire makers in the world. For more information, please 

SOURCE:  Nexen Tire