Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, May 19 2017 - 18:03
AsiaNet
Seoullo 7017 Unveiled to Journalists Invited from Six Asian Countries and Regions
SEOUL, South Korea, May 19, 2017 /PRNewswire-AsiaNet/--

-homepage: seoullo7017.seoul.go.kr 
-Journalists from six countries and regions - Taiwan, Malaysia, Vietnam, 
Indonesia, Japan and Thailand - were invited to press tour to Seoul 
-The Seoul Metropolitan Government is embarking on a global program to attract 
foreign tourists by unveiling Seoullo 7017 
-Pedestrian overpasses connect Seoullo 7017, the Bukchon Goblin Course, Jenny 
House and other new tourist spots 
-Seoul's new tourist attractions will attract Asian tourists who will visit the 
city during the summer season

The Seoul Metropolitan Government (SMG) announced that it invited journalists 
from six countries and regions - Taiwan, Malaysia, Vietnam, Indonesia, Japan 
and Thailand - to an event to introduce Seoullo 7017, the Seoul Station 
Overpass, and new tourist attractions that are liked to Seoullo 7017 such as 
the Bukchon Goblin Course, Jenny House, and more, ahead of the official opening 
of Seoullo on May 20th, 2017.

A total of 18 journalists from 11 Asian media outlets were invited to 
participate in the three-day program. The program allowed the journalists to 
experience the newly renovated overpass and various tourist attractions in the 
capital city from May 16th to 19th in the categories of sightseeing, culture, 
and Hallyu or the Korean Wave.

Seoullo 7017, which was introduced to Asian media outlets, is a symbol of the 
city's people-centered urban renovation. Seoullo 7017 was transformed from an 
aging highway built for cars into a rest area and tourist attraction for 
pedestrians. The landmark overpass was built in 1970 and had been regarded as a 
symbol of Korea's industrialization.

Seoullo 7017's name is meaningful and has many layers. Seoullo means Seoul's 
road, and the "70" in the name refers to the year 1970 when highway was first 
constructed. "17" is a reference to the year 2017, when its transformation into 
an elevated public park was completed. The renovation project began in December 
2015 and was completed in 2017. The grand opening is scheduled for May 20th, 
2017.  

Seoullo 7017 is comprised of a total of 17 pedestrian walkways. The walkways 
consist of a main passage with side passages that connect to Toegye-ro toward 
Namdaemun Market, Namsan and Myeong-dong in the east of the city, and to Seoul 
Station Seobu and Malli-dong Square in the west. It will also feature 
convenient facilities, such as coffee shops, restaurants and tourist 
information centers. There will be plants comprised of 228 species of trees and 
flowers.

Seoullo 7017, Korea's first high overpass stretching for 1,024 meters, is a 
symbol of SMG's commitment to sustainable urban renovation. SMG's is committed 
to creating a pedestrian-friendly city, and to making the areas surrounding 
Seoul Station an international hub for tourism and culture.

Mayor Park Won-soon personally introduced Seoullo 7017 to the invited 
journalists during a meeting at Seoul Bibimbap, a newly built restaurant on 
Seoullo 7017. SMG has appointed several Seoul City Chef associate. Two of Seoul 
City Chef associate are Chef Kim Sohyi, the owner of Kim Kocht, a Korean fusion 
restaurant in Austria, and Korea's first Michelin-star chef, Kim Hooni, the 
owner of the Korean restaurant Danji in New York. Seoul City Chef associate 
will collaborate in Seoul's gourmet tour project by advising on recipes served 
at Seoul Bibimbap.

SMG also presented the Bukchon Goblin Course, a new walking tour course in 
Bukchon Hanok Village. The course visits locations featured in the 
internationally popular Korean drama "Goblin." 

During the presentation, journalists saw locations out of the drama, such as a 
beautiful stonewall path between Duksung Girls' High School and Pungmun Girls' 
High School. That location is where the drama's stars, Gong Yoo and Kim Go Eun, 
first meet in the show. Other important locations from the show, such as a 
bench located at the House of Yun Po-seon, and other tourist spots in Bukchon 
Hanok Village are also part of the course. The area is one of Korea's best 
traditional neighborhoods.

Jenny House was also a part of the presentation. Jenny House is Seoul's leading 
beauty salon brand and Jenny House is the main salon of many famous Korean 
actors, actresses, and K-pop stars. All participants in the program were given 
an opportunity to learn about the latest trends in hair and makeup styling 
during the Hallyu Star Beauty Styling Class.

In addition to the Styling Class, SMG currently offers a variety of activity 
programs where participants can learn to cook Korean food, learn K-pop dance 
moves, and join a broadcasting theme park tour. Please visit 
http://hallyu.visitseoul.net for more information and to sign up. 

Galleria Duty Free 63 was also introduced during the presentation. It is a 
large, new duty free Store located at 63 Square in Yeouido. 63 Square is one of 
Seoul's landmark buildings; it offers views of the Han River and is easily 
accessible by car or public transportation.

Kim Myoung-joo, Director of the SMG Tourism Business Division, said: "It is an 
honor to introduce Seoullo 7017 and other new tourist attractions in Seoul to 
Asian media outlet for the first time through this press tour program. We will 
be fully prepared to make sure that all foreign tourists who visit Seoul during 
the summer will enjoy the new charms of Seoul."

For more information contact: 

Tackgyu Woo 
+82-2-3788-0895 
tgwoo@seoulwelcome.com 

Photo - https://photos.prnasia.com/prnh/20170518/1855272-1-a 
Photo - https://photos.prnasia.com/prnh/20170518/1855272-1-b 

SOURCE: Seoul Tourism Organization
Translations

Japanese