Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 20 2017 - 01:10
Magnet 360 Announces ConsumerConnect 360-a Salesforce Fullforce Solution for Consumer Goods Brands
MINNEAPOLIS, June 19, 2017/PRNewswire-AsiaNet/ --

Magnet 360 accelerates business transformation for customers in the consumer 
goods industry

Magnet 360, a Mindtree company, announced the release of ConsumerConnect 360-a 
Salesforce Fullforce Solution Accelerator for consumer goods brands.

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Today, everyone and everything is becoming smarter and more connected than ever 
before. To help customers succeed, Magnet 360's Salesforce Fullforce Solution 
Accelerator provides faster and more predictable deployments for CG customers, 
and gives them the ability to transform their traditional marketing, sales, and 
service functions into a multi-channel, customer-centric platform.

Technology disruptions including mobile have changed the way consumers 
research, purchase, experience, and interact with brands. Their experience with 
a consumer goods brand goes beyond seeing a message, completing a transaction 
or using the product. Brands and their retail partners must be able to fulfill 
orders across as many channels as possible in addition to predicting and 
responding to consumer desires for 'anywhere' purchasing and fulfillment.

Digital transformation is necessary for a consumer goods brand to slice through 
the noise of today's thriving global marketplace and directly engage with end 
consumers. Consumer goods firms must shift to a responsive, proactive, 
collaborative, experiential brand. This is precisely what ConsumerConnect 360 
is designed to do. It can be deployed quickly with Magnet 360's expertise in 
Salesforce solutions allowing consumer goods brands to experience shorter 
stand-up time, reduced expense, and greater speed to value.
ConsumerConnect 360 leverages the combined power of the Salesforce Platform to 
create a unified digital experience. This combined power enables a brand to 
nurture consumers as they evaluate product options with detailed information 
and social engagement. Scalable, cutting-edge customer service becomes possible 
with features allowing customers to open a case, engage in self-service, or 
search for a socially-connected community solution, all of which drive 
engagement and retention.

Additionally, geolocation functionality delivers location-based products and 
drives geo-specific engagement. Personalized customer experiences can be 
further enhanced by creating content-focused digital journeys. Engagement data 
can be used to identify additional touch points, create cross-sell and upsell 
opportunities, and drive customer loyalty.

"Consumer goods companies are struggling to keep pace in the digital 
landscape," said Eric Scheel, Chief Technology Officer at Magnet 360. "The time 
is right for change in how consumer goods companies engage with the end 
consumer. To that end, Magnet 360's ConsumerConnect 360 Salesforce Fullforce 
Solution provides the framework consumer goods companies need to quickly meet 
their audience expectations with the efficacy, convenience, and 

"We are thrilled that Magnet 360 has been recognized as a Salesforce Fullforce 
Solution partner and is helping companies in the consumer goods industry 
connect with their customers in entirely new ways," said Don Lynch, SVP, 
worldwide alliances, Salesforce. "We work closely with Salesforce Fullforce 
Solution partners to ensure our customers benefit from Magnet 360's proven 
industry expertise with the Salesforce Intelligent Customer Success Platform."
Salesforce, Fullforce and others are trademarks of, inc.

About Salesforce Fullforce
Salesforce Fullforce Solutions are systems integrator or consulting partner 
offerings recognized for their specialization in priority Salesforce industries 
and other key solution areas. Fullforce Solution partners have demonstrated 
proven expertise and customer success, and receive Salesforce go-to-market 
support, executive sponsorship and guidance as part of the Salesforce Partner 

About Magnet 360
Magnet 360, a Mindtree company, has been a Salesforce partner since 2004, 
achieving Platinum status in 2015. We help forward-thinking companies engage 
their most important audiences to drive the growth, retention, and efficiencies 
that ensure meaningful business outcomes. By leveraging the Salesforce platform 
and an iterative delivery model we help businesses work smarter and deliver 
value to their organizations quickly. Our innovative cross-cloud solutions have 
been delivered to customers in a variety of industries.

About Mindtree
Mindtree [NSE: MINDTREE] delivers digital transformation and technology 
services from ideation to execution, enabling Global 2000 clients to outperform 
the competition. 'Born digital,' Mindtree takes an agile, collaborative 
approach to creating customized solutions across the digital value chain. At 
the same time, our deep expertise in infrastructure and applications management 
helps optimize your IT into a strategic asset. Whether you need to 
differentiate your company, reinvent business functions or accelerate revenue 
growth, we can get you there. Visit to learn more.

Additional Resources 
- Learn more about Salesforce Fullforce Solutions:
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- Learn more about ConsumerConnect 360:

Media Contact:
Courtney Algeo
Magnet 360, a Mindtree company

Source: Mindtree