Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 14 2017 - 21:00
AsiaNet
Digital Marketing Institute Secures EUR26Million from Spectrum Equity to Accelerate Global Growth
DUBLIN, Sept. 14, 2017 /PRNewswire-AsiaNet/ --

    
    The Digital Marketing Institute [https://digitalmarketinginstitute.com ], 
the global certification standard in digital marketing and digital sales 
education, today announced that it has received a EUR26 million investment led 
by Spectrum Equity [http://www.spectrumequity.com ], a prominent growth equity 
firm whose previous investments include Lynda.com, SurveyMonkey and Bitly.  The 
financing will fuel investment in the Digital Marketing Institute's 
professional learning and certification programs, accelerating the company's 
international expansion.

       (Photo: 
http://mma.prnewswire.com/media/556168/Ted_Weissberg_Executive_Chairman.jpg )

    The Digital Marketing Institute has experienced rapid growth, with over 
18,000 professionals in 115 countries having completed its learning programs to 
date. Since 2014, the Digital Marketing Institute has grown 73% annually on the 
back of strong uptake of its online and corporate learning programs, as well as 
licensed courses offered via a network of 100+ education partners globally.

    The Digital Marketing Institute has trained more sales and marketing 
professionals to a single digital education standard than any other global 
certification body. Students benefit from comprehensive, up to date courses 
designed by expert practitioners, and validated by an independent Industry 
Advisory Council including representatives from leading digital companies like 
Google, Facebook, Twitter and LinkedIn.  Over 80% of Digital Marketing 
Institute alumni work in digital roles, with 20% at director level or above, 
across thousands of businesses globally.

    In conjunction with the investment, Adam Margolin and Parag Khandelwal of 
Spectrum Equity will be joining the Digital Marketing Institute's board of 
directors. Ted Weissberg, former CEO of ACAMS [http://www.acams.org ] which was 
acquired for $330M last year, will join the board as Executive Chairman and 
work closely with Ken Fitzpatrick, CEO of the Digital Marketing Institute, and 
the rest of the team on the company's global expansion.

    "There is an urgent need for digital marketing and digital sales education 
for professionals," said Adam Margolin of Spectrum Equity. "The Digital 
Marketing Institute is uniquely positioned to address this growing global 
skills gap through its innovative, industry-validated certification programs. 
We are excited to partner with Ken Fitzpatrick, Ted Weissberg and the rest of 
the Digital Marketing Institute team as we look to scale the business globally 
and build the leading training and certification provider for sales and 
marketing professionals across all industries."


Source: Digital Marketing Institute
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