Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, September 14 2017 - 23:15
A new scale for Pet Fair Asia
SHANGHAI, Sept. 14,2017/PRNewswire-AsiaNet/--

The 20th Pet Fair Asia took place at Shanghai New International Expo Center on 
24-27 August 2017. With 8 halls (100,000sqm) and 950 exhibitors, the exhibition 
reached a new threshold of exposure in the fast growing market, allowing 
professionals access to the widest representation of pet supplies in Asia.

33,275 trade visitors attended the show (+24.05%/2016), including 3,864 from 
overseas (+11.29%). 81.7% of them declared attending for purchasing purposes 
and 95.8% to learn about new products. Strong interest was shown in all 
represented exhibits: upstream suppliers, manufacturers, brands, distributors, 
service providers and e-commerce platforms. The extended supply chain coverage 
at Pet Fair Asia allowed unprecedented vertical business interactions, from raw 
materials and machinery down to end-users. 

International brands were omnipresent on site, at their distributor stands and 
through standalone corporate booths or national pavilions. The size of China 
and fierce competition make it necessary for brands to find additional regional 
distributors while being able to communicate directly with growing numbers of 
international visitors. Adding to Asian buyers already well represented at the 
show (South-Korea, Japan, Thailand, Malaysia, Indonesia), this edition 
witnessed a rapid increase of visitors from emerging markets, in particular 
from Vietnam, Philippines, Iran and Saudi Arabia.

On the domestic side, Chinese companies have rapidly grown to a new level in 
terms of branding and geographic business outreach. 77.6% exhibitors declared 
doing business both in China and overseas, 13.2% exclusively outbound and 9.2% 
locally. Traditional exporters continue to transform their business model 
towards domestic sales, with multiple new brands on display supported by 
outstanding marketing budget - up to EUR500,000 was spent in 4 days by the 
newly launched "Frog Brand".

Numerous events took place along the show: 7th International Pet Industry 
Summit, 6th Petfood Forum China, 4th Annual Meeting for Pet Hospital 
Management, 10th Shanghai Veterinary Conference and 2nd Seminar on pet and 
aquarium retail convergence. The busy show floor was filled with activities: 
live TV shows, dog/cat shows and tournaments.

In 2018, Pet Fair Asia will be co-located with Aquarama, the international 
exhibition for aquarium and terrarium supplies, ornamental fish and reptiles, 
garden and pond products. The two events will gather 1400 exhibitors in a 
world-record 125,000sqm space (10 halls), with 40,000 professionals and 110,000 
consumers expected.

Pet Fair Asia 2018
22-26 August 2018, Shanghai New International Expo Center


SOURCE: Pet Fair Asia 2018