Country for PR: United States
Contributor: PR Newswire New York
Friday, October 13 2017 - 05:30
AsiaNet
Research Now and SSI Announce Merger Agreement
PLANO, Texas and SHELTON, Conn., Oct. 13, 2017 /PRNewswire-AsiaNet/ --

-- Combined organization will serve customers better, faster and develop 
innovative data solutions 

Research Now and Survey Sampling International (SSI), global leaders in market 
research data, data solutions, and technology, announce that they have signed a 
merger agreement.  The combined company will be privately held, with Court 
Square Capital Partners and HGGC, the current majority owners of Research Now 
and SSI, respectively, remaining as majority owners of the combined business.  
The close of the merger transaction is expected by the end of the year, after 
the standard regulatory review process.

Logo - https://mma.prnewswire.com/media/582109/Research_Now_Logo.jpg 
Logo - https://mma.prnewswire.com/media/582291/SSI_Logo.jpg 

Because of accelerated adoption of automation and digital and social technology 
by both brands and consumers, considerable opportunities exist for delivering 
solutions for data-driven consumer engagement.  The combined assets of the two 
companies – in first-party data, technology platforms, and partnerships with 
major brands, publishers, and ad tech providers – will position the integrated 
organization to enhance its product offerings to include new services such as 
audience activation and engagement, paths to purchase, measurement and AI-based 
insights.

Together, the companies will be able to serve customers better and faster, 
while developing innovative marketing solutions based on technology and data. 
The companies' complementary capabilities – in data integration methodology, 
automated and DIY research, cross-channel ad and audience solutions, panel 
recruitment/management technology, mobile market research and geo-location 
solutions, multi-mode data collection and operational platforms – will provide 
the foundation for leveraging first-party data beyond traditional market 
research as well as accelerate development of innovative client solutions based 
on data, technology, and real-time consumer sentiment. In addition, the new 
entity will have expanded global reach, allowing worldwide delivery of existing 
and new solutions.

Chris Fanning, president and CEO of SSI, says, "Combining our capabilities and 
talents creates accelerated synergies across products, services, and 
operations.  The combination will also enable accelerated investments in the 
development of new markets and data solutions that will ultimately help our 
customers grow their businesses more successfully."

Gary S. Laben, CEO of Research Now, says, "Together, we can advance the 
state-of-the-art in automated research, delivery and solutions as well as in 
research-enriched data integration to give our customers increased competitive 
advantage. We will be better able to serve existing and new customers with a 
range of solutions for data-driven marketing and decision-making informed by 
research-based direct consumer engagement."

Financial terms of the deal are not being publicly released.

About Research Now

Research Now Group, Inc., is a global leader in digital research data for 
better insights and business decisions. Founded in 1999, the company was a 
pioneer in originating online data sampling and created the first B2B panel. 
The company provides world-class research data solutions that enable better 
decisions and better results for its 3,000 market research, consulting, media, 
and corporate clients through access to over 11 million deeply-profiled 
business professionals and consumers in more than 40 countries. Research Now 
operates globally with locations in the Americas, Europe, the Middle East, and 
Asia-Pacific, and is recognized as the quality, scale, and customer 
satisfaction leader in the market research industry. For more information, 
please go to www.researchnow.com.

About SSI

Celebrating 40 years in business, SSI ( http://www.surveysampling.com/ ) is a 
premier global provider of data solutions and technology for consumer and 
business-to-business survey research.  SSI reaches participants in 90+ sample 
countries via internet, telephone, mobile/wireless and mixed-access offerings.  
SSI staff operates from 40 offices and remote staff in more than 20 countries, 
offering sample, data collection, CATI, questionnaire design consultation, 
programming and hosting, online custom reporting and data processing.  SSI's 
employees serve more than 3,500 customers worldwide.  Visit SSI at 
www.surveysampling.com.

SOURCE: Research Now

CONTACT: Barbara Palmer, Research Now, +1 214 918 9933; or Andrew Jolls, SSI, 
+1 818 827 3440