Country for PR: Japan
Contributor: Kyodo News JBN
Thursday, June 14 2018 - 15:00
AsiaNet
@cosme Announces "THE BEST COSMETICS AWARDS 2018 Mid-Year New Products"
TOKYO, June 14, 2018 /Kyodo JBN-AsiaNet/ --

- Dejavu's "LASTING-FINE a CREAM PENCIL EYELINER" Wins Grand Prize -

istyle Inc. (TSE First Section, Company Code: 3660) -- a Tokyo-based operator 
of @cosme, one of Asia's largest beauty information and review sites -- 
announced "@cosme THE BEST COSMETICS AWARDS 2018 Mid-Year New Products" on June 
14, 2018.

(Image1: https://kyodonewsprwire.jp/img/201806114859-O1-HKECg997)

About @cosme:
@cosme is one of Asia's largest beauty information websites, with a loyal user 
base of Japanese women. The information and reviews posted on @cosme are useful 
for women's daily beauty, earning widespread support.

(Image2: https://kyodonewsprwire.jp/img/201806114859-O2-18F32aMz)

About "@cosme THE BEST COSMETICS AWARDS 2018 Mid-Year New Products":
The awards cover products released during a six-month period from November 1, 
2017, to April 30, 2018. These awards recognize products that have gained the 
most support from consumers, based on reviews written by members of @cosme. The 
awards reflect the opinions of consumers and awarded products are notable and 
recognized by both users and professionals within the beauty industry.

Dejavu's "LASTING-FINE a CREAM PENCIL EYELINER" Wins Grand Prize
The Grand Prize, the product that was most widely supported by consumers, was 
awarded to dejavu's "LASTING-FINE a CREAM PENCIL EYELINER." Over the years, 
cosmetics have improved in functionality and now raise the bar for 
differentiating products. Under the situation, factors such as "package 
design," "scent" and "texture" that affect the five senses have become 
increasingly significant for consumers' purchase motivations. "LASTING-FINE a 
CREAM PENCIL EYELINER" allows consumers "to freely apply ultra-thin to thick 
lines," is "less likely to smudge or fade" and "glides on smoothly." This 
eyeliner has received highly favorable reviews for both its functionality and 
texture.

(Image3: https://kyodonewsprwire.jp/img/201806114859-O3-F0sAeN9I)

Please refer to the following websites for more information.
Japanese: http://www.cosme.net/bestcosme/2018_half
English: http://us.cosme.net/bestcosmeRankings
Traditional Chinese: http://tw.cosme.net/bestcosmeRankings
Simplified Chinese: http://cn.cosme.net/bestcosmeRankings
Korean: http://kr.cosme.net/bestcosmeRankings


SOURCE: istyle Inc.

Contact:
Tomoko Noda
Public Relations Group
istyle Inc.
Tel: +81-3-5575-1286
Fax: +81-3-5575-1261
Email: istyle-press@istyle.co.jp
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