Country for PR: Australia
Contributor: AAP Medianet International
Wednesday, January 24 2018 - 10:51
The Wall Street Journal joins forces with Australian digital news service inkl to create world's first elite business news market place
Melbourne, Australia. Jan. 24, 2018 /Medianet International-AsiaNet/--

News marketplace inkl has announced a new partnership in its bid to help 
readers unlock the world’s best news coverage. inkl, described as the 'Spotify 
for news', has secured a partnership with America's most prestigious business 
and financial news source, The Wall Street Journal.

The new partnership will provide inkl readers unlimited access to The Wall 
Street Journal and Barron's in addition to the content they can already access 
through it’s platform from sources like the Financial Times, The Economist, The 
Washington Post, Bloomberg Businessweek, The Sydney Morning Herald, and others. 

“Delivering impartial, accurate news on demand is core to The Wall Street 
Journal and Barron’s ethos”, said Jonathan Wright, Global Managing Director of 
Dow Jones. “This partnership is a natural fit for The Wall Street Journal and 
Barron’s as it allows readers to curate news from quality sources.”

One of the unique aspects of the new partnership is that inkl’s users will also 
now be able to unlock The Wall Street Journal and Barron’s own websites and 
apps with their inkl credentials. inkl’s CEO Gautam Mishra said, “This is a 
crucial step towards our ultimate goal: building a universal account that 
readers can use to unlock paid news content anywhere on the internet, without 
having to set up individual accounts and provide payment details every time.”

“It’s becoming clearer by the day that the future of news, at least of reliable 
news, is paid. So we need to do everything we can to make that an easy and 
affordable future for readers to live in.”

Wright agrees, “By partnering with inkl we are now able to offer access to our 
world class global business and economics perspectives to a broader global 

2017 has certainly provided ample evidence for Mishra’s predictions about a 
paid future for news. Even the bright lights of the new media generation, 
companies like Buzzfeed and Vice, are now struggling with the exact same 
problems that legacy publishers are, with Facebook and Google expected to 
capture 63% of online advertising this year. 

"The simple fact is that marketplaces are where people go to buy things. Just 
look at Amazon, Alibaba, Netflix, Spotify, eBay, or even at bricks and mortar 
examples like Westfield, Saks, and Bloomingdales. People like to buy products 
in environments that offer choice, convenience and value for money. This is 
what we’re doing for news.", said Mishra, 

inkl has been at the forefront of offering high-quality news from trusted 
publishers since its inception 3 years ago. While the platform offered just 7 
titles and browser-based access when it first launched, today it boasts 50+ 
leading titles from around the world, and a mature set of products, from 
newsletters and websites, to downloadable apps and social media accounts. 

Readers can access inkl+WSJ on the app, email and via the website,

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