Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, April 17 2018 - 06:10
Suning Opens Milan Office in Euro-Expansion Plans
MILAN, April 17, 2018 /PRNewswire-AsiaNet/ --

- Chinese Giant to Open Offices in UK, France and Germany in 2018 -

Suning Holdings Group, one of China's largest commercial enterprises, today 
announced the opening of its new Milan Office in the first half of 2018 and 
revealed plans to open three more overseas offices in the UK, France and 
Germany by the end of the year.

The Milan office is seen as a catalyst for Suning's ambitious plans for 
European expansion. In its just published 2018-2020 Sourcing Plan, the firm has 
set aside CNY 10 billion (approximately EUR 1.3 billion) to source products on 
the continent over the next three years.

Photo -  

The announcement came during Milan Design Week (17-22 April), where Suning has 
been exploring deals with overseas designers that can help create a series of 
products for its newly launched Suning 'JIWU' ('Ultimate Creation') stores. The 
Chinese company is intent on introducing stylish and high-quality home and 
fashion products from Europe into China as it seeks to cater for a new 
generation of consumers in its lucrative home market.

Suning's new 'JIWU' format features popular brands, original designs, life 
essentials and creative interactions to reflect the lifestyle trends of a new 
generation of consumers. The first store opened in Nanjing in March 2018 across 
400 sq. m. and more than 300 are set to open throughout China within the next 
three years, including at least 50 large-scale flagship stores. 

Photo -  

Steven Zhang, Vice President, Suning International, said: "JIWU caters for 
personalised consumption culture by demonstrating the ultimate beauty of life 
and we want to invite more European brands to create a specific product line. 
This is just one example of the vast opportunities there are for international 
brands interested in accessing China in partnership with Suning – and that's 
why we've opened our new office in Milan with more to come."

Photo - 

Suning already has partnerships with a number of top Italian brands across 
different industries including Versace Home, SICIS, TechnoGym, Furla, and San 
Benedetto. The company's 2018-2020 Sourcing Plan in Europe highlights a focus 
on more luxury fashion, health, household and FMCG products – and 
representatives of Chateau D'Ax, Kartell, YNAP, Versace, KIKO and COVA were 
among the guests at its opening event at Milan Design Week.

Outside Europe, Suning already has an established global network covering Hong 
Kong, Japan and the United States. The business expects 30 per cent of its 
revenue will come from international business by 2020.


Notes to the editor

About Suning

Founded in 1990, Suning is one of the leading commercial enterprises in China 
with two public companies in China and Japan respectively. In 2017, Suning 
Holding ranked second among the top 500 private-owned enterprises in China with 
annual revenue of 65.7 billion USD (412.95 billion RMB). With the mission of 
"Leading the Ecosystem across Industries by Creating Elite Quality of Life for 
All", Suning has strengthened and expanded its core business through eight 
vertical industries:, Logistics, Financial Services, Technology, 
Real Estate, Media & Entertainment, Sports, and Investment, among which was listed on the 2017 list of Fortune Global 500.

For more information see 

SOURCE  Suning