Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Saturday, November 10 2018 - 05:31
Tiger Beer Rallies Fearless and Unconventional Talent to Launch "Roar Collective" at First Global Event in Seoul
SEOUL, South Korea, Nov. 10, 2018 /PRNewswire-AsiaNet/ --

Launch of digital platform at global event in South Korea serves as launchpad 
for future global unknown and raw talent

Tiger Beer, Asia's number one international premium beer, today announced it 
will launch a global community for unconventional talent on, called the Tiger Roar Collective. It is a platform where 
raw talents can seek out new opportunities through collaborations and unlock 
future unexpected possibilities with Tiger Beer.

To view the full multimedia release, click here:

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The Collective marks the next wave in the brand's commitment to championing 
emerging, raw talent and concludes a year of Uncaged Nights, where talent from 
around the world showcased their craft via different initiatives and events.

The Tiger Roar Collective was announced at Tiger Beer's first global event in 
Seoul, South Korea, Tiger Roar, which took place on 9 November 2018. The event 
held at Seoul's Sebitseom (Gavit island), a culture complex usually reserved 
for the famous and more conventional arts and performances, brought together 16 
of the raw Tiger talents from diverse fields such as dance, technology, 
fashion, art and food. Together, they put on a tantalizing showcase of 
creativity, passion and unexpected possibilities for the world to see. On that 
night, attendees were able to immerse themselves in interactive installations, 
performances and activities, encouraging them to unleash their own inner tiger 
and roar.
"Tiger Beer believes that great ideas are not only born in the boardroom but 
can come from the streets of the world, which is why we are all about 
championing raw talent who approach their craft in unconventional ways. We 
believe that these are the people who shape our future: a generation of 
world-changing individuals who push boundaries and fearlessly follow their 

For the very first time in Seoul, Tiger Beer showcases collaborations featuring 
these diverse talents from around the world at Tiger Roar. It was a celebration 
of our Uncaged Nights talent, and at the same time marks the beginning of more 
to come. With Tiger Roar Collective we aim to unlock even more inner tigers of 
unconventional talent from around the world," said Venus Teoh, International 
Brands Director, Tiger.

The Tiger Roar Collective is a global platform for undiscovered talent to 
connect, collaborate, and get inspired. By signing up and submitting their 
work, these talents will be able to connect with like-minded people, showcase 
their craft to a wider audience, and stand a chance to be shortlisted for Tiger 
Beer's upcoming initiatives. Talent can sign-up at 
starting 10 November until 10 December 2018. Selected talents for Tiger Beer's 
next big initiative in 2019, will be announced by the end of the year.

To find out more about Tiger Beer's existing talents who participated in Tiger 
Roar event in Seoul, please visit Hi-res visuals of the 
event and the talents' installations and performances can be downloaded via 
this link: 

To keep up with what Tiger Beer is up to, follow us on Instagram and Facebook 
via these hashtags: #UncageYourTiger #TigerRoar #TigerBeer.

Tiger Beer was born in 1932 on the streets of Singapore. Now, Tiger Beer is the 
number one premium beer in Asia, and the world's fastest growing premium beer, 
available in more than 50 markets across the globe. Tiger Beer believes that 
great ideas are not born in the boardroom but born on the streets of the world. 
Therefore, Tiger Beer is committed to championing raw talents who approach 
their craft in unconventional ways. Tiger Beer continues to support these 
talents by uncaging unexpected possibilities for them -- from Uncaged Night 
events around the world, Uncage Street Food, the #3890tigers campaign, to the 
Air-ink Project, and many more to come. For more information, please visit

HEINEKEN is the world's most international brewer. It is the leading developer 
and marketer of premium beer and cider brands. Led by the Heineken® brand, the 
Group has a powerful portfolio of more than 300 international, regional, local 
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We employ approximately 73,500 people and operate more than 165 breweries, 
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in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under 
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HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) 
programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: 
HKHHY). Most recent information is available on HEINEKEN's website: and follow us via @HEINEKENCorp. 

KETCHUM for Tiger Beer
Isabelle Marchand / Krystal Heng
Phone: +65-6220-2623

SOURCE: Tiger Beer