Country for PR: United States
Contributor: PR Newswire New York
Saturday, November 10 2018 - 01:00
Gap Inc. accelerates digital transformation with Microsoft Cloud
REDMOND, Wash., Nov. 9, 2018 /PRNewswire-AsiaNet/ --

On Friday, Gap Inc. (NYSE: GPS) announced it has established a strategic 
partnership with Microsoft Corp. (Nasdaq: MSFT) 
( ) to drive its digital 
transformation strategies and continue to create new customer experiences 
across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City 
and Intermix. With Microsoft as its primary cloud provider, Gap Inc. is focused 
on technology innovation, speed and flexibility, using Microsoft Azure and 
Microsoft 365 to deploy new business capabilities and work more efficiently 
across the organization. 

"As we grow our value and active business and accelerate online and mobile, the 
ability to scale our technology in a secure environment to accommodate this 
growth is critical," said Sally Gilligan, chief information officer, Gap Inc. 
"The Microsoft Azure platform provides our teams the ability to deliver 
innovative and personalized capabilities for our customers with speed supported 
by a strong depth of technology expertise from the Microsoft team."

Gap Inc. is working closely with Microsoft to migrate hundreds of applications 
to Azure, focusing on a seamless and personalized experience for customers as 
they shop across stores, online and mobile. Initially, the company is moving 
key inventory, stores and site capabilities to Azure for trusted, scalable and 
cost-effective computing. These critical capabilities support a portfolio of 
brands and products available for purchase in more than 90 countries, through 
multiple channels including over 3,100 company-operated stores. Using the 
Microsoft Azure platform-as-a-service offerings, Gap Inc. is accelerating its 
time to market for new customer services, empowering customers with greater 
flexibility in where and how they want to shop. The Microsoft Azure cloud 
supports the company's DevOps model through which engineers and product 
management teams rapidly develop, deploy and test new capabilities. 

By building and centralizing its data platform on Azure, Gap Inc. can now apply 
advanced analytics and machine learning to gain a comprehensive understanding 
of customers across channels, and to deliver personalized merchandising, 
marketing and service for all brands in its portfolio. The company is using 
Microsoft Power BI to empower more employees at Gap Inc. to visualize and act 
on information to create the best customer experience and drive the business.

Gap Inc. is also deploying Microsoft 365 solutions to provide its employees 
across its brands and functions around the world with more powerful and 
creative ways to communicate, collaborate and share insights with one another. 

"Gap Inc. has been a global pioneer and leader in retail since they opened 
their first store in San Francisco in 1969," said Shelley Bransten, corporate 
vice president for global retail and consumer goods at Microsoft. "We are 
thrilled to partner with them to further modernize their customer and employee 
applications, turn data into dollars, and build powerful new applications and 
services that drive digital transformation and put customers at the heart of 
their business."

About Gap Inc. 

Gap Inc. is a leading global retailer offering clothing, accessories, and 
personal care products for men, women, and children under the Old Navy, Gap, 
Banana Republic, and Athleta brands. Fiscal year 2017 net sales were $15.9 
billion. Gap Inc. products are available for purchase in more than 90 countries 
worldwide through company-operated stores, franchise stores, and e-commerce 
sites. For more information, please visit 

About Microsoft

Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era 
of an intelligent cloud and an intelligent edge. Its mission is to empower 
every person and every organization on the planet to achieve more.

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SOURCE Microsoft Corp.

CONTACT: Microsoft Media Relations, WE Communications for Microsoft, (425) 
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