Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, May 16 2019 - 11:00
Next Story Group Acquires Melbourne Property to Establish the First LinQ Hotel
SINGAPORE, May 16, 2019 /PRNewswire-AsiaNet/ --

Soft opening of LinQ Hotel Melbourne Southbank slated for 1 September

International hospitality company Next Story Group has acquired a new-build 
hotel at 167 City Road in Melbourne's vibrant waterfront hub of Southbank. The 
soft opening of the 16-storey, 162-room property is scheduled for 1 September 
2019. After a complete fit-out, the hotel will deliver a guest experience that 
is reflective of the Group's upper midscale LinQ Hotels brand from 1 November 

This will be the Group's first hotel under its LinQ Hotels brand, which offers 
unconventional independent hospitality for the next generation of travellers. 
It also delivers a hassle-free experience and offers a great base to explore 
the destination.

Representing the Group's three core brands, the LinQ Hotel Melbourne Southbank 
will complement the Next Hotel Melbourne at 80 Collins Street, which is slated 
to open in Q2 2020 and the Sage Hotel Melbourne, Ringwood, which has been in 
operations for over a year. 

Next Story Group's acquisition further reinforces the importance of Australia 
as a key market where most of its hotel portfolio is located. It is also 
aligned with Next Story Group's expansion plans, which focus on strategic 
growth in Australia, South East Asia and South Asia. Next Story Group is 
committed to creating differentiated experiences for travellers and aims to 
establish the right brand in the right location. 

"This latest addition to our hotel portfolio has a superb location, right in 
the heart of Melbourne's Southbank precinct. We are excited about the opening 
of the LinQ Hotel in Melbourne which is famous for its year-round calendar of 
social, sporting, arts and cultural events. Coupled with the unique value 
proposition of our LinQ Hotels brand, we are confident that our new property 
will be able to deliver strong trading performance," said Darren Edmonstone, 
Chief Executive Officer of Next Hotels & Resorts. 

The LinQ Hotel Melbourne Southbank is the ideal accommodation for both 
corporate and leisure travellers visiting Melbourne. Just a short walk from the 
Southbank Promenade, Melbourne Convention and Exhibition Centre and Crown 
Entertainment Complex, it provides guests easy access to all the offerings of 
Southbank, the city's premier destination renowned for its restaurants, art 
galleries and stylish retailers. 

Business travellers will appreciate that the Melbourne CBD is a short walk 
across the Yarra River from the hotel and it is a 20-minute ride from 
Tullamarine Airport. Public transport nodes including the Flinders Street 
Station are also close by, allowing guests to catch a train or tram to anywhere 
in and around Melbourne. This also makes the LinQ Hotel Melbourne Southbank the 
perfect base for leisure travellers to explore Melbourne and its multitude of 
attractions. Sports fans in particular will be thrilled with the hotel's 
proximity to sporting venues including AAMI Park, MCG and Rod Laver Arena. 

About Next Story Group

Next Story Group is an international hospitality company that creates and 
transforms urban spaces into thriving communities. Next Story Group currently 
has 40 operating and pipeline properties in its portfolio, which includes hotel 
brands -- Next, Sage, and LinQ -- and the genre-defining urban lifestyle 
concept, Kafnu. For more information:

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SOURCE  Next Story Group