Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, June 25 2019 - 15:41
AsiaNet
Tiger Beer opens second experiential concept store, Tiger Street Den in Dubai
SINGAPORE, June 25, 2019 /PRNewswire-AsiaNet/ --

-First-ever experiential concept outside of Singapore, Tiger Street Den is 
located within the Asian Street Kitchen at the Dubai International Airport (DXB)

Tiger Beer, Asia's number one international premium beer, today announced the 
launch of Tiger Street Den at the Asian Street Kitchen, located within the 
Dubai International Airport (DXB). As Tiger Beer's first experiential concept 
store outside Singapore, Tiger Street Den brings together a curated mix that 
represents Singapore to an international audience - from beer and food, to art 
and design.

Photo - https://photos.prnasia.com/prnh/20190621/2502238-1
Logo - https://photos.prnasia.com/prnh/20190619/2502238-1LOGO

Asian Street Kitchen is DXB's airside dining destination, made up of four 
street food and drink styles, that offers a variety of Asian inspired food and 
drink options. Located in the heart of this space, Tiger Street Den will bring 
the flavors of Singapore to visitors. Serving up its classic Tiger Beer lager, 
the Singaporean brew will be accompanied by a mouthwatering menu created by 
Chef Peter Reffell. Taking the spirit of Singapore and translating it into a 
menu that boasts of the country's culture, Chef Reffell was inspired by his 
spent time in Singapore that helped him truly understand the food scene, values 
and unique flavours. 

In addition to the cool food and even cooler brews, Tiger Street Den has been 
designed to be the new home of live music, art and photography, created by 
talents recruited from the Tiger Roar Collective 
(https://www.tigerbeer.com/global/en/agegate?returnUrl=https%3A%2F%2Fwww.tigerbe
er.com%2Fglobal%2Fen%2Fraw-roar) platform. Kicking off at the launch, Tiger 
Street Den hosted the outlet's first live art performance by Singaporean artist 
group, Tell Your Children. Recruited from Tiger Beer's Roar Collective 
platform, the performance featured live art painting sessions held throughout 
the day. There, visitors who purchased Tiger Beer were gifted a branded T-shirt 
with one of three customized designs created by Dubai based artist, JOYA. 

"As a brand born and brewed in Singapore, we are excited to bring our Tiger 
Street Den concept from Singapore to its first international location in Dubai, 
giving visitors from all over the world a taste of Singapore. Following our 
launch at Jewel Changi Airport in Singapore earlier this year, this new 
addition in DXB will be our second global lighthouse and will be a great space 
for us to stretch our boundaries and uncage creativity," said Venus Teoh, 
Director of International Brands Tiger�, Heineken Asia Pacific. 

Tiger Street Den is located at the Asian Street Kitchen in Terminal 3 Concourse 
A and is open 24 hours a day. To keep up with what Tiger Beer is up to, follow 
us on social media via these hashtags: #TigerStreetDen #TigerBeer  

High-resolution images of Tiger Street Den can be downloaded here: 
https://www.dropbox.com/sh/y3bs4uh3fj6shrg/AAChpqc0BBePzY5WsXS_MNqEa?dl=0. 

About Tiger Beer:

Tiger Beer was born in 1932 on the streets of Singapore. Today, Tiger Beer is 
the number one Asia premium beer and one of the fastest growing brands that is 
currently available in more than 50 markets across the globe. Tiger Beer 
believes great ideas and talent are not born in the boardroom but born on the 
streets of the world. Therefore, Tiger Beer is committed to championing raw 
talents who approach their craft in unconventional ways. Tiger Beer continues 
to support these talents by uncaging unexpected possibilities for them through 
Tiger Raw Roar platform, Tiger Street Football, Tiger Street Food, Saving Wild 
Tigers program, Tiger Street Lab and many more to come. For more information, 
please visit www.tigerbeer.com. 


SOURCE: Tiger Beer

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