Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, June 25 2019 - 19:18
Store and Exhibition Alliance: CIFF Shanghai 2019 Partners With Retailers to Offer 1.2 Million Square Meter Exhibition Space
GUANGZHOU, China, June 25, 2019 /PRNewswire-AsiaNet/--

The seven new venues located in Red Star Macalline will combine with the 
nine-hall National Exhibition & Convention Center in Shanghai Hongqiao, 
creating 1,293,000 square meters of exhibition space for CIFF Shanghai 2019.

The 44th edition of China International Furniture Fair Shanghai ("CIFF Shanghai 
2019"), to be held from September 8-11, 2019, will add seven new venues across 
Shanghai to welcome more visitors following an increase in attendance of 37% in 

The seven new venues, located in the Red Star Macalline Shopping Mall in 
Shanghai, marks a new organizational model of 'Exhibition and Store Alliance'. 
The first of its kind cooperation sees China Foreign Trade Guangzhou Exhibition 
General Corporation, a specialized exhibition services provider in China, and 
Red Star Macalline Group, an undisputed leader for the distribution of 
furniture in China to form the China Trade Macalline Exhibition Co. Ltd. The 
new model offers extraordinary advantages both for exhibitions and for commerce.

"CIFF Shanghai welcomes thousands of overseas visitors every year. We aim to 
increase the awareness of the overseas market to the quality and variety of 
Chinese design," said Yang Weihua, General Manager of China Trade Macalline 
Exhibition Co. Ltd. 

It is anticipated that this year's fair will attract more than 150,000 
professional visitors and buyers from across the world. Themed as "A Paradigm 
for Global Living", CIFF Shanghai 2019 will feature over 1500 exhibitors in the 
four main exhibition areas, which will offer visitors new concepts for living 
and working. 

Hall 4.1 The 'Contemporary Design' Hall, is set to be one of the most 
eye-catching this year and will incorporate innovative modern design brands for 
home furnishings. It will also present a range of exciting design events 
offering an in-depth insight into contemporary Chinese design trends, inspiring 
the many high-end interior designers expected in Hongqiao.

Hall 3 The 'International & Lifestyle' Hall will focus on globally sourced 
designs. Various world-renowned brands will present innovations and trends and 
introduce collections to expanding Chinese market. Individual brands and groups 
of companies from Germany, Turkey and other countries will guarantee a 
cosmopolitan array of modern furniture.

The North Hall for 'International Lighting' will bring together international 
lighting brands, making it the first genuinely international professional 
lighting show in China to meet the increasing demand for high-quality lamps.

Hall 6.1, will be divided between outdoor furniture, fabrics and home 
accessories, giving life to 'Outdoor & Leisure, Home decor & Hometextiles'.

On the second floor of the exhibition center, will be Hall 5.2 The 'Sleep 
Center & Dining Room/Living Room', 6.2 'Sofa' and 8.2 'Fashion and Office' all 
of which will offer complete solutions for export to international markets 
ranging from home to work environments.

In conjunction with CIFF Shanghai 2019, the second edition of the Shanghai 
International Furniture Machinery & Woodworking Machinery Fair will take place 
in halls 7.1 and 8.1.

SOURCE: China International Furniture Fair (Shanghai)

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