Country for PR: China
Contributor: Xinhua News Agency
Thursday, June 27 2019 - 16:10
AsiaNet
Hezhou, Guangxi: Building a Recreation and Tourism Destination in Guangdong - Hong Kong - Macau Greater Bay Area
HEZHOU, China, June 27, 2019 /Xinhua-AsiaNet/--

On June 4, the People's Government of Hezhou City of Guangxi and Shunfeng 
Tourism Group held the signing ceremony of Shunfeng Hot Spring Recreation and 
Tourism Development Project in Guposhan Industrial Zone in Dongrong Villa, 
Hezhou, according to the Publicity Department of Hezhou Municipal CPC Committee.

Hezhou is located in the junction of Guangdong, Guangxi and Hunan provinces, 
adjacent to the Guangdong-Hong Kong-Macao Greater Bay Area. It is the first 
demonstration area for the integration of Guangxi and Guangdong-Hong Kong-Macau 
Greater Bay Area on the Hong Kong-Macau-Guangzhou-Hezhou-Guilin Tourism Golden 
Passage. Hezhou has a forest coverage rate of 72.9% and nearly 500 centenarians 
live here. It has been awarded the title of "World Longevity City" by the 
International Population Ageing and Longevity Guide Committee and the Health 
and Environment Committee of International Geographical Union. With the 
reputation of “Eco Hezhou, Longevity Resort”, Hezhou aims to meet the needs of 
health care, tourism and recreation in the Greater Bay Area, accelerate the 
development of recreation, tourism and health industry, and strive to build a 
Greater Bay Area tourism destination.

There are Guiyang-Guangzhou high-speed railway and Guangzhou-Hezhou expressway. 
The construction of Guangdong-Lianshan-Hezhou expressway is already under way, 
which is connected with the Greater Bay Area and integrated into the two-hour 
economic circle of the Greater Bay Area. It will promote investment, and start 
the construction of cultural, tourism and health care projects such as Shunfeng 
Hot Spring Recreational Tourism Development Project, "Mengli Huangyao" Cultural 
Tourism Innovation Town, Huangyao Longmen Street, Nanxiang Xixi Forest Hot 
Spring Resort, Zhuangmei Nanxiang Recreational Garden, and Huangyao Dongtanling 
Medical and Health Integration Demonstration Park. It will work with Guangxi 
Culture and Tourism Department to construct Huangyao Ancient Town Cultural 
Tourism Industry Demonstration Zone, promote the establishment of the National 
5A Scenic Spot in Huangyao Ancient Town and Gupo Mountain Scenic Spot, and 
focused on making Gupo Mountain Scenic Spot, Huangyao Ancient Town and Hezhou 
Hot Spring into a tourism brand and diamond tour route in Hezhou.

In April last year and May this year, Hezhou Culture and Tourism Bureau and 
China Travel Service (Hong Kong) jointly established the Hezhou Tourism 
Marketing Centers in Hong Kong and Macao, launched the Hezhou tourism promotion 
advertising and planned the Hezhou tourism route. At the same time, it 
cooperates with Guangzhou Tourism Association, Shenzhen Tourism Association and 
Guangdong Self-Driving Tourism Association. Hezhou City also promulgated the 
Supporting Policies and Grants for the Full-Area Tourism Demonstration Zone 
Construction in Hezhou City in March last year. The travel agents from 
Guangdong, Hong Kong and Macao organized big tourism teams to Hezhou to further 
consolidate and broaden the tourist market in Guangdong, Hong Kong and Macau.

Hezhou is becoming more and more known among tourists from Guangdong, Hong Kong 
and Macao. Huangyao Ancient Town and Gupo Mountain Scenic Spot were rated as 
the favorite destinations of Guangdong people at the 2017 Guangdong 
International Tourism Industry Expo. According to statistics, in 2018, Hezhou 
received 32.158 million domestic tourists (about 7 of them became tourists in 
Greater Bay Area ), and realized a tourism consumption of 38.49 billion yuan, 
up 47.85% and 46.44% respectively year on year. In the first quarter of this 
year, Hezhou received 10.5501 million domestic tourists, including 7.06 million 
from Greater Bay Area, and realized a tourism consumption of 11.689 billion 
yuan, up 30.06% and 31.24% respectively year on year.

Source: The Publicity Department of Hezhou Municipal CPC Committee

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