Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, December 03 2019 - 19:09
Xinhua Silk Road: Haier delivers smart home appliance offerings to Pakistani customers
BEIJING, Dec. 3, 2019 /PRNewswire-AsiaNet/ --

Chinese home appliance giant Haier initiated a free on-site service campaign in 
its smart home store located in the downtown of Lahore on November 16. 
Customers who visited the store on the day could enjoy Haier's on-site service 
for free.

Having started operation in April, the 230-square-meter Haier Smart Home is the 
first of its kind Haier has established in Pakistan. Besides displaying 
high-end smart home appliances, the store also showcases interactive scenarios 
such as smart kitchen and smart living room.

By setting up the Smart Home, Haier aims to make Pakistani customers' life 
smarter and better via human-machine interaction, according to Abdul Wahid, 
manager of the Haier Smart Home.

Haier Pakistan (Pvt) Limited (Haier Pakistan) initiated the transformation 
toward smart home appliance business in 2018. So far, it has launched smart 
products including smart air conditioner and smart TV and made great 
achievements in branding and products with a share of 30 percent in the 
Pakistani home appliance market, said Shah Faisal Afridi, director of the 

Haier Pakistan will set up four Haier Smart Homes locally and upgrade 300 Haier 
smart service centers in 2020 to bring more unique smart experience to 
customers, according to Zhou Jianying, head of marketing affaires of Haier 

Haier is one of the first Chinese home appliance brands to enter the Pakistani 
market and it built the first factory in the country in 2001. Over the years, 
Haier has invested 500 million U.S. dollars in Pakistan, produced and sold 10 
million units of products, and created over 10,000 jobs each year for the local 
people. It has grown into the No.1 brand in the Pakistani home appliance 
market, said Afridi.

He added seeking more than business success, Haier Pakistan also strived to 
push forward the upgrading and development of Pakistani home appliance 
industry. For example, Haier has been promoting the application of 
environmentally friendly technology in the Pakistani home appliance industry, 
while introducing its management mode that has helped improve the overall 
management level of the local industry.

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SOURCE  Xinhua Silk Road Information Service