Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, December 03 2019 - 19:29
Deepak Ohri honored with 'World's Leading Travel Personality' Award 2019
MUSCAT, Oman, Dec. 3, 2019 /PRNewswire-AsiaNet/ --

On 27th November, Deepak Ohri, CEO of lebua Hotels & Resorts, was bestowed the 
honor of 'World's Leading Travel Personality' at the 26th Annual World Travel 
Awards Grand Final Gala Ceremony in Muscat, Oman.

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Recognizing Ohri as an 'exemplary torch-bearer of undisputed industry 
excellence and a power of good to the world of travel', the World Travel Awards 
Academy reviewed candidates and unanimously agreed to formally honor the 

Ohri has made valuable contributions to exceedingly crucial fundamental ideas 
within the industry, while at the same time pushing boundaries with lateral 
thinking to redefine what luxury means. 

Looking into different business approaches, he identified that only the 
'intangible' had the movement to flourish within hospitality. Rooms are 
tangible; one knows from the moment you step into the booking process the 
features are fairly standard - a bed, a bathroom, a TV. However, while there 
can be luxury elements there is nothing visceral. His strategy for brand 
survival was to create memories through emotional experiences via food and 
beverage, tapping into the market for intangible experiences. Showing that his 
method has proven successful for lebua Hotels & Resorts, the hotel has seen 
average stays grow from employing two crucial tactics - refining service 
processes and fostering financially sustainable growth models - fostered a 
healthy financial growth model. A contradictory method, both science and 
intuition are used to engineer the perfect storm; it's a delicate balance that 
takes into account a many opposing factors - such as guests vs staff ratio - to 
ensure that services are perceptive and engaging without being too stifling or 
too empty, yet each venue is profitable due to carefully planned commercial 
calculations. His processes are now considered the gold standard within the 

This shift towards dining experiences has seen hotels guests that are dining 
with us stay an extra day on average - accounting for 20-25% of hotel guests. 
The average stay in Bangkok is for just 1.8 days, however lebua Hotels & 
Resorts has seen that those seeking an experiential element to their getaway 
tend to extend their stay in order to maximize their time here. 

Ohri launched lebua Hotels & Resorts in 2003 with a single restaurant. It is 
now the world's first vertical destination, and the only hotel to house two 
MICHELIN-Starred restaurants, with 11 unique bars and restaurants. In addition 
to his duties as CEO, he is a notable public speaker, having been invited to 
prestigious speaking events such as New York Times International Luxury 
Conference, INSEAD Paris, World Travel and Tourism Council Global Travel and 
Tourism Summit. He also guest lectures at highly respected business schools 
such as Harvard Business School, Columbia University, NYU Stern School of 
Business, and MIT Sloan, where he also mentors students.

SOURCE:  Lebua Hotels & Resorts