Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, January 15 2020 - 11:48
Xinhua Silk Road: China's national brand enterprises present at Harbin Ice-Snow World
BEIJING, Jan. 15, 2020/PRNewswire-AsiaNet/ --

24 Chinese national brand enterprises involved in the National Brands Project 
of Xinhua News Agency made presence at a theme park of the 21st Harbin Ice-Snow 
World in Heilongjiang Province.

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By presenting various ice sculptures, the Chinese national brand enterprises 
including Moutai, King's Luck, Xifeng, Chery, Brilliance Auto, Gree,, 
Yili and JOMOO showed their products, services and enterprise cultures.

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Moutai, a well-known liquor enterprise, made an ice sculpture of a fairy. As a 
national brand, Moutai devotes to passing on Chinese cultural values and taking 
social responsibilities.

King's Luck, owning three brands namely Guoyuan, Jinshiyuan and Gaogou, is a 
liquor enterprise based in Jiangsu Province. According to Zhou Suming, chairman 
and general manager of King's Luck, the company is committed to spreading the 
culture of baijiu, the Chinese liquor.

An ice sculpture of a phoenix was presented by a liquor brand called Xifeng. 
Zhang Zheng, chairman of Xifeng Group and Shaanxi Xifeng Liquor Co., Ltd., said 
that Xifeng will maintain a good development trend by focusing on brand 
promotion, product sales, management innovation, production and operation, 
structure adjustment, transformation and upgrading.

Chery and Brilliance Auto made presence by showing ice sculptures of car models 
namely Arrizo GX, Tiggo 8 and Brilliance V7. Chery, with the faith of serving 
the country by developing auto industry, has provided nearly 50,000 jobs in 
China and over 10,000 jobs in overseas countries and regions.

As a leading auto brand in Liaoning Province and a major independent auto brand 
of China, Brilliance Auto is committed to providing consumers with the 
high-quality of products and thoughtful service, and building a national 
economy car with world wisdom, introduced by Yan Bingzhe, chairman of 
Brilliance Auto.

Meanwhile, Gree, China's electric appliance manufacturer, has built an 
experience area in the theme park, showing its enterprise culture. Being sold 
in more than 160 countries and regions, Gree's products cover the areas of home 
electronic appliances, high-end equipment and communication equipment.

China's e-commerce giant also displayed an ice sculpture of its mascot, 
JD Joy. In July 2019, had been listed in the Fortune Global 500 for the 
fourth time. With more than 1 billion users, it is promoting the upgrade of its 
culture and strategy currently.

Yili, China's dairy giant, presented its products in the theme park. "During 
the development, Yili has adhered to internationalization and innovation. 
Yili's products with high quality, high technology and high value-added have 
won the trust from consumers," said Pan Gang, chairman of Yili Group.

JOMOO, a sanitary ware manufacturer, made an ice sculpture attracting visitors. 
Due to the continuous innovations, JOMOO's annual sales had exceeded 10 billion 

Some time-honored brands are also showed in the theme park.

The theme park, specially built for the National Brands Project of Xinhua News 
Agency, will stand for more than three months. 

See the original link:

SOURCE  Xinhua Silk Road Information Service 

Image Attachments Links:


   Caption: Participants of the theme park in the 21st Harbin Ice-Snow World.


   Caption: The theme park for national brand enterprises in the 21st Harbin 
Ice-Snow World.