Country for PR: United Kingdom
Contributor: PR Newswire Europe
Saturday, October 17 2020 - 00:37
Accompanied by Herve Deschamps, Severine Frerson officially becomes Perrier-Jouet's 8th Cellar Master during the induction ceremony
PARIS, Oct. 16, 2020 /PRNewswire-AsiaNet/--

With just seven cellar masters in over 200 years, Perrier-Jouet has recently 
enjoyed an extraordinary moment in its history when Cellar Master Herve 
Deschamps handed over his position to Severine Frerson, his successor.

To view the Multimedia News Release, please click:

At the end of an emotionally charged series of events that were broadcast live 
in several countries, Severine Frerson became Maison Perrier-Jouet's 8th Cellar 
Master – the first woman to hold this position. As tradition dictates, on 
October 15th Herve Deschamps gave her the key to EDEN, the cellar which 
contains the House's rarest vintage cuvees, and the historic cellar books 
containing the notes and observations of all their predecessors. It is now 
Severine Frerson's responsibility to continue to perpetuate the intricate, 
floral style for which Perrier-Jouet wines are recognized for the world over.

The guests who attended the induction ceremony benefited from an exceptional 
tasting of Maison Perrier-Jouet's iconic cuvees hosted by Severine Frerson and 
Herve Deschamps.

Maison Belle Epoque, the historic home of Maison Perrier-Jouet's founding 
family, was the site of this landmark event in the House's history. It also 
hosted the remarkable dinner created by three-star chef Pierre Gagnaire, one of 
the House's Artisans of the Wild. The elegance of Pierrier-Jouet's champagnes 
is reflected in the refinement of Pierre Gagnaire's cuisine.



Founded in 1811 in Epernay, Maison Perrier-Jouet is one of France's most 
historic champagne houses, but also one of its most distinctive, renowned for 
its floral and intricate champagnes which reveal the true essence of the 
Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled 
expertise of only seven Cellar Masters since its foundation. A boutique house 
with a family spirit, Perrier-Jouet has been profoundly influenced by its 
founders' love of nature and art – twin inspirations which allow it to create 
exceptional experiences and moments of wonder that enhance everyday life. Since 
its 1902 collaboration with Art Nouveau pioneer Emile Galle, creator of the 
anemone design for its Perrier-Jouet Belle Epoque prestige cuvee, Perrier-Jouet 
has commissioned work from established and emerging artists including Daniel 
Arsham, Noe Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, 
Studio Glithero and Simon Heijdens, and more recently Vik Muniz, 
mischer'traxler, Ritsue Mishima, Andrew Kudless, Luftwerk and Bethan Laura Wood.


Bastyen Vandrille
Maison Perrier-Jouet;

Silene Fry
Maison Perrier-Jouet



Source: Maison Perrier-Jouet