Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, April 16 2021 - 14:16
AsiaNet
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Tourism Industry Innovation: Liyang Tea Festival Sets Benchmark for the Integration of Experiential Tourism Plus Sustainable Economy
LIYANG, China, April 15, 2021 /PRNewswire-AsiaNet/ --

- Post-pandemic ecotourism: China Liyang Tea Festival and Tianmu Lake Tourism 
Festival kick off in tandem, marking 30 years of industry evolution. - 

China Liyang Tea Festival and Tianmu Lake Tourism Festival simultaneously 
kicked off in Liyang, a city in Jiangsu Province in Southeast China on April 
10, marking the 30th year since the tea culture was first celebrated in 1991. 
Celebrations will run for a month, all themed around the "Year of Ecological 
Quality Consolidation and Improvement", and to highlight the wonderful 
vitality, leisure and entertainment of Liyang, a series of tea-related 
activities will be held focusing on culture, tourism, technology, economy and 
trade as well as publicity and promotion. The opening ceremony was also 
innovatively broadcast live across multiple online channels.

Experience the interactive Multichannel News Release here: 
https://www.prnasia.com/mnr/liyangjp_20210416.shtml

"Over the past 30 years, Liyang has undergone enormous changes both socially 
and economically. Built from the ground up, the tea industry has developed from 
simply planting trees to the current configuration complete with offshoot 
industries such as culture and tourism. Tea sales has evolved from small-scale 
domestic selling to larger-scale overseas exports. We are confident that by 
holding the dual-festival, it will serve as a driving force for the City of 
Liyang to attract more investment, and continue to act as an international 
calling card for the city's modern ecological innovation." said Mr. Xu Huaqin, 
secretary of the Liyang Municipal Party Committee.

At the launch ceremony, Mr. Noriaki Yamada, mayor of Hakusan, Liyang's sister 
city in Ishikawa Prefecture in Japan, congratulated everyone on the grand 
opening of the dual-festival via satellite video. Guests at the ceremony 
enjoyed a viewing on a large screen of a traditional taiko (a Japanese drum) 
performance given by the citizens of Hakusan. By the end of 2020, Liyang had 
established solid sister-city relations with no less than nine cities across 
the world, including Hakusan,Chatham-Kent in Canada, Leeuwarden in the 
Netherlands, and Fulda in Germany with the number of cities growing all the 
time.

As part of the ceremony, awards and titles presented to Liyang included, 
China's Most Beautiful Tourist City and National Research and Travel 
Demonstration Area and special plaques were delivered to outstanding star-rated 
tea houses in Liyang. Also featuring at the event, 18 projects from both 
domestic and foreign enterprises across multiple industries signed contracts 
with the city government of Liyang for a total investment of 42.32 billion 
yuan, proving the city's massive potential in economic and social development. 

Esteemed guests who attended the ceremony included academicians from the 
Chinese Academy of Sciences and Chinese Academy of Engineering, leaders of 
universities, government officials, think tank experts and scholars, and 
Chinese and foreign entrepreneurs. 

With the dual-festival running all the way through the Labor Day (May Day) 
holidays to May 10, according to the organizer, there are thirteen more 
activities catering for all tastes that visitors can choose from including but 
not limited to, white tea leaf picking, a fishing carnival, a marathon that 
meanders through the surrounding scenic areas, and a traditional Han Chinese 
clothing cultural festival will all be held in succession to keep visitors 
invigorated and entertained.

Given the international situation of the pandemic is still quite precarious, 
most of the dual-festival activities are being conducted both online and 
offline.

Liyang's Tea Industry & the Dual-Festival:

Located in the hilly area of the Yangtze River Delta, the superior geographical 
conditions and climate of Liyang provides a suitable environment for tea tree 
growth. Since the early 1990s, the production chain of tea planting, picking 
and roasting has developed rapidly, serving as a major industry in agriculture 
in Liyang.

At present, Liyang's tea plantation covers more than 70,000 mu(about 4,667 
hectares), with an annual output value of CNY1.5 billion ($US229 million). 
Among that, the representative "Tianmu Lake white tea" covers nearly 50,000 
mu(about 3,333 hectares), with an annual output value of more than CNY1 billion 
($US153 million). Currently, there are more than 300 tea production and 
operation entities in Liyang.

First celebrated in 1991, Liyang Tea Festival has gone through 30 years with 
new content ideas being continuously brought in. Under the premise of 
environmental protection, the City of Liyang has accelerated the development of 
tea industry, ecological agriculture and tourism to boost the growth of the 
social economy. 


source: Liyang Tea Festival
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