Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, April 29 2021 - 09:01
Essence Group Announces 'Peace of Mind' Strategy as Top Objective of All Future IoT Products and Services
HERZLIYA, Israel, April 29, 2021/PRNewswire-AsiaNet/ --

Leading IoT and AI Cloud Services Provider's New Corporate Vision to Remain at 
Forefront of R&D and Commercial Endeavors 

Essence Group [ ], the major Israel-based 
R&D-focused designer and manufacturer of advanced safety, care and wellness 
products and services, today announced an updated corporate strategy with a 
commitment that all future company developments will prioritize creating 'peace 
of mind' for customers and end users of its technology.

As the world emerges from the COVID-19 pandemic, it faces significant 
challenges, including fear and uncertainty, societal unrest and an aging 
population, compounded by the rising cost and uneven access to healthcare, and 
an increase of individuals suffering from chronic and mental health issues. 
Essence Group's decades-long commitment to safety, health and wellbeing through 
innovation and creative thinking, and by bringing to market innovative 
products, is no longer enough. Recognizing this, the company has determined to 
prioritize providing 'peace of mind' at an affordable price, ensuring that 
beneficiaries of its technology not only feel protected, healthy and safe, but 
can rest assured that all its offerings are designed to provide improved 
quality of life with value for money.

"My passion has always been to harness the power of technology to help people 
live better lives. With this new strategy, we are committed to extending that 
power in order to help users feel better while simultaneously benefitting our 
strategic partners," said Dr. Haim Amir, CEO and Founder of Essence Group. "The 
time is ripe for this new focus and I am excited to lead my team towards this 

As part of the new strategy, supported by a new tagline, 'Peace of Mind through 
Innovation,' Essence Group is currently forming new lines of business that 
extend beyond the existing security and care lines, to encompass healthcare and 
wellness offerings. 

"We are developing integrated, affordable and accessible technologies and 
services that will help people live better, safer, happier and longer lives," 
said Essence Group COO Hagai Enoch. "To enable this strategy, we have 
significantly increased investment in R&D to include new cloud-based AI and 
machine learning services, multi-dimensional product lines, and ground-breaking 
deep technology. These investments are bringing together, for the first time, 
the domains of safety, care and wellness, into a unified, connected and secure 
environment. One that can be augmented, extended and adapted as needs change 
over time to provide a superb customer experience."

"The COVID pandemic highlighted the importance of combining quality of life 
with the fundamental human needs of health and security," said Sharon Klainer 
Weizenbluth, Chief Strategy Officer at Essence Group. "Our cutting-edge 
technology allows us to meet these physical and emotional requirements with 
end-to-end solutions that enable a better quality of life and, ultimately, 
provide peace of mind."

Over the coming months, Essence Group will release a comprehensive range of new 
products and services that relate directly to Dr. Amir's vision, all mapping 
into the 'Peace of Mind' concept. 

About Essence Group
Essence Group is a global technology leader with a mission to develop and 
deploy innovative, cloud-based, end-to-end security and healthcare solutions, 
underpinned by supporting services, that provide peace of mind to users. For 
over a quarter of a century, Essence has challenged convention by making care 
and safety both accessible and affordable. With over 70 million connected 
devices deployed worldwide, Essence helps people to live safer and more 
independent lives.

For more information:

Follow Essence Group on LinkedIn [ ], Twitter [ ] and Facebook [ ]

Media Contact:
Finn Partners for Essence Group
Danny Sudwarts 
(+1) 469-297-2515

Photo - 
Source - Essence Security