Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 30 2021 - 20:00
Asset World Corporation and Nobu Hospitality Announce Plans to Expand Nobu Hotels and Restaurants in Thailand
BANGKOK, June 30, 2021 /PRNewswire-AsiaNet/ --

Asset World Corp Public Company Limited( 
) (AWC), Thailand's leading integrated lifestyle real estate group and Nobu 
), the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and 
Meir Teper, are delighted to announce a new partnership established to meet the 
needs of existing and future travellers by creating new unique experiences.

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Both parties have signed a memorandum of understanding to complete an area 
development agreement covering Thailand with intent to open multiple Nobu 
Hotels and Restaurants exclusively with AWC in Thailand's most compelling 
destinations, including Bangkok's first ever Nobu restaurant, expected to open 
in time to serve as a spectacular New Year's countdown viewpoint at the end of 

From the beginning Nobu has been about creating unforgettable experiences 
around exceptional food.  The name Nobu has become synonymous with minimalist, 
instinctive design, the finest ingredients, a powerful energy, and an innate 
passion for service.  Each hotel and restaurant are fully engaged with the 
local market and offers guests the place to relax and savour an experience in 
an atmosphere charged with a sense of being part of something extraordinary.  
The philosophy of Kokoro – which comes from the Japanese word for heart - is 
the heartbeat of the brand and what ties the destinations together.

Wallapa Traisorat, Chief Executive Officer and President of AWC, stated
"We are thrilled about this collaboration with Nobu, which is such a perfect 
partnership of the AWC and Nobu brands and our shared belief in unique 
offerings, design and creating experiences. From a business perspective, 
introducing Thailand's first Nobu restaurant will enhance the value of our 
existing property Empire Tower, turning it into a large mixed-use facility and 
lifestyle experience destination right in the middle of the Bangkok CBD. 
Moreover, it will uplift the spirit of Thailand's capital city, Bangkok with 
the uniqueness of Nobu furthering the city as a world class food and beverage 
destination. Our shared growth plan is to extend to a hotel under the Nobu 
brand in the future, which is to feature exquisite cuisine at every meal and a 
distinct, intriguing design. All of this is an affirmation that AWC is 
committed to building value for the tourism industry, that we are a key player 
ready to meet the existing and future needs of tourists from across the globe 
as well as Thai travelers of any lifestyle."

"We are extremely excited to be working with leading lifestyle real estate 
developer AWC in Thailand to develop Nobu Hotels and Restaurants.  Partners are 
extremely important for us, and with the leadership of Wallapa Traisorat we 
know that the future is bright with Nobu in Thailand and beyond," stated Chef 
Nobu Matsuhisa, Robert De Niro and Meir Teper.

Trevor Horwell, CEO of Nobu Hospitality stated, "We are excited to be entering 
into a new partnership with AWC.  Our strategy looking forward is to grow our 
brand with both regional and national partners so that they can access our 
business model and strength on a multi-site basis as others have successfully 
done before."

SOURCE: Nobu Hospitality