Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, July 20 2021 - 23:56
Tadej Pogacar's outstanding victory at the Tour de France strengthens the recognition of Slovenia as a country of top athletes and a destination for a variety of active experiences
LJUBLJANA, Slovenia, July 20, 2021 /PRNewswire-AsiaNet/ --

Top athletes and ambassadors of Slovenian tourism, including cycling aces Tadej 
Pogacar and Primoz Roglic, are making a key contribution towards increasing the 
attention of the world - including media, sports fans and the consumer - and 
strengthening Slovenia's reputation as a destination for outstanding active 
experiences in nature and the great outdoors. To celebrate the latest occasion, 
the Slovenian Tourism Board (STB) has released a new promotional video starring 
Pogacar and Roglic. 

The second overall consecutive victory of Tadej Pogacar, Matej Mohoric's two 
stage victories and Primoz Roglic's hearty fight at this year's Tour de France 
have contributed to the extraordinary growth of Slovenia's recognition as a 
cycling superpower in the world. The STB, which strengthens the recognition of 
Slovenia as a country of top athletes, a destination for active holidays and a 
host of major sporting events, also this year carried out an extensive 
communicational campaign and a number of promotional activities.

The STB has launched a series of videos, including Tour de France's Tadej 
Pogacar and Primoz Roglic. In the video 
[], Primoz and Tadej go head-to-head 
to discover their knowledge of the country and inspire viewers to test their 
knowledge as well.

On the official website, a dedicated cycling hub is now live, 
entitled Why Slovenia is synonymous with the Tour de France? []. 
In addition to the stories of Primoz Roglic [] 
and Tadej Pogacar [], 
and a number of other cycling content has been added, such as Ten reasons for a 
cycling adventure in Slovenia [].

The following links take you to some of the STB's latest content, highlighting 
the diverse tourist offering for cycling enthusiasts in Slovenia: The most 
beautiful biking trails [], Juliana 
Bike – a touring cycling experience in the Julian Alps [], 
Bike Slovenia Green - your sustainable choice of exploring Slovenia by bike [], 
Brezze around Slovenia by e-bike [], Get to 
know the cycling side of Slovenia [], 
My way of exploring Slovenian towns and cities by bicycle [], Around 
Slovenia by bike or on foot [], 
Discover the beauty of Slovenia on foot or by bike [], 
Go underground by bike and kayak [], Cycling 
among vineyards [].

Source: Slovenian Tourist Board