Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, July 21 2021 - 14:01
New York City-inspired Hyper GT Showcases the Bespoke Process Behind Every Battista
TURIN, Italy, July 21, 2021 /PRNewswire-AsiaNet/ --

- Automobili Pininfarina reveals every Battista hyper GT will be unique and 
individually tailored through its specially developed bespoke personalisation 

- First bespoke commission is inspired by New York City and features 
industry-first exposed signature carbon bodywork as part of its red, white and 
blue theme

- Clients will be invited to the refurbished Cambiano facility to create their 
perfect vehicle in a new purpose-built Atelier space alongside the Battista 
production line, opening later this year

- Bespoke enhancements range from unique exterior paint colours and 
combinations to interior finishes and engravings, allowing clients to tailor 
every element of the luxurious Battista

- Pioneering programme gives clients direct access to Battista designers, 
ensuring no two models will be the same, enhancing its status as a collector's 
item – like Pininfarina models of the past 

Every Battista will be a truly unique interpretation of the luxurious hyper GT 
thanks to Automobili Pininfarina's all-encompassing bespoke personalisation 
programme – and the design of the first vehicle to emerge from the service has 
been revealed.

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Automobili Pininfarina has an unrivalled legacy of creating exclusive vehicles 
and its bespoke programme will ensure every example is one-of-a-kind, with each 
client's personality woven into the very fabric of the car. The first bespoke 
commission is inspired by New York City and features a sophisticated red, white 
and blue colour theme, led by Exposed Signature Carbon body work with 
world-first Iconica Blu thread, delivering a dramatic visual from every angle.

All Battista clients are invited on a journey with the design team to create 
their perfect pure-electric hyper GT, as part of an in-depth collaborative 
process. A new Atelier space at the Cambiano production facility will provide 
the perfect environment to inspire the creative process when it opens later 
this year, housing an extensive range of colour and material samples close to 
the assembly area, where Automobili Pininfarina's skilled technicians will turn 
clients' dreams into reality.

Sara Campagnolo, Head of Colour and Materials Design of Automobili Pininfarina, 
said: "The Pininfarina name has a storied heritage of individual cars, and the 
Battista continues this legacy as every vehicle will be truly bespoke by 
design. Our clients have the unique opportunity to join the Automobili 
Pininfarina family, immersing themselves in the design process with our 
talented craftspeople to ensure their vehicle authentically reflects their 
personality and tastes, created with a truly personal touch. Clients have the 
opportunity to drive forward the development of sustainable luxury, whilst 
creating a unique collector's piece." 

Every element of the vehicle receives bespoke treatment, with clients offered a 
360-degree consulting service resulting in a truly unique creation. Automobili 
Pininfarina's bespoke programme makes exquisite detailing a reality, with the 
New York-inspired commission debuting Exposed Signature Carbon with Iconica Blu 
thread -- the first application of its kind in the automotive industry. 

The commission also includes Performance Stripes and Pinstripe finished in 
distinctive Bianco Sestriere metallic -- meticulously applied by hand due to 
the complex shapes of the body panels -- with a red Exterior Jewellery Pack 
elegantly completing the exterior design with a Furiosa Carbon Accent Pack 
finished in Black Exposed Signature Carbon. Mixing advanced composite materials 
with traditional coachbuilding techniques, the hand-painted finish for this 
one-off model will take hundreds of hours of expert attention.

For the first bespoke commission, the Impulso wheels are finished in Dark Matt 
Grey with brushed aluminium centre-lock ring anodized in black, matching the 
black Goccia roof, rear diffuser, rear wing and brushed aluminium headlight 

The luxurious interior provides further scope for personalisation, with 
everything from the choice of leather and Alcantara to the contrast stitching, 
Interior Jewellery Pack and fine aluminium interior detailing. A total of 128 
million combinations provides opportunities for clients to reflect their 
individual tastes, with all clients benefitting from Automobili Pininfarina's 
commitment to sustainable luxury. This is evident in the methods used to craft 
the exquisite materials, such as leather interior elements tanned with olive 
leaves, a process that reduces the need for harmful chemicals in the creation 
of every Battista.

The first bespoke commission features Pilota seats finished in black leather 
upholstery with Iconica Blu Alcantara with navy colour inserts elegantly 
showcasing the Battista's interior design and luxurious materials. The exterior 
theme is carried through to the interior with Iconica Blu stitching with unique 
red and white cross stitch, red headrest logo and unique white seatbelts, with 
Iconica Blu thread on the back of the carbon seats. Brushed aluminium detailing 
is finished in red, subtly referencing the red Exterior Jewellery Pack, with 
darker details provided by the Interior Jewellery Pack finished in brushed 
aluminium anodized in black.

In addition to the selection of 56 exterior paint finishes, Battista owners 
also have the opportunity to choose exposed carbon fibre bodywork, bespoke 
paint finishes for the 'Goccia' roof, exterior jewellery in the form of 
anodised finishes or bespoke paint, or a contrasting front end in the clients' 
choice of colour. 

The Carbon Accent Pack and Furiosa Carbon Accent Pack are available with a 
selection of bespoke paint colours or exposed carbon fibre finishes, 
complemented by the precise Furiosa pinstripe around the extremities of the 
bodywork. In addition, the mirror caps, rear wing, brake calipers, alloy wheels 
-- both Prezioso and Impulso designs -- and centre-lock rings can all be fully 

Even the engravings on the Battista chassis plate, located between the seats, 
can be personalised, along with a custom passenger-side door plate engraving. 

The uniqueness and exclusivity offered by the bespoke programme will enhance 
Battista's investment status, adding to Pininfarina's rich history in crafting 
motoring masterpieces. The Cambiano production headquarters will house a new 
Atelier where clients will be invited to immerse themselves in the creation of 
their one-of-a-kind vehicle with the car's designers. The new suite will be 
located alongside the production line, where skilled technicians will assemble 
the Battista -- under the same roof as the historic and priceless Pininfarina 
models spanning 91 years of production.

With a carefully curated selection of historic and classic vehicles on display 
in the neighbouring museum, the new Atelier in Cambiano will serve as a rich 
hub of exquisite collectible vehicles to inspire the next generation of 
pure-electric automotive creations. 

For more information, visit

SOURCE: Automobili Pininfarina