Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, September 22 2021 - 18:30
Moet Hennessy inaugurates a new contemporary concept for "Les Caves Particulieres", at Paris-Charles de Gaulle Airport
PARIS, September 22, 2021 /PRNewswire-AsiaNet/--

Moet Hennessy, one of the world leaders in prestige Wines and Spirits, is 
pleased to announce the reopening of the boutique, "Les Caves Particulieres", 
located in the heart of Paris-Charles de Gaulle Airport, with a bright new 
concept designed by Hubert de Malherbe. Created in 2014 in collaboration with 
Group ADP, Lagardere Travel Retail and SDA, Les Caves Particulieres, an 
avant-garde project, reinvents itself. The consumer remains at the heart of 
this space, which continues to "Bring a taste of French art de vivre back home" 
through new experiences.

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Bringing together emblematic Maisons from different regions of France, Moet 
Hennessy has been able to showcase the excellence of the group's brands since 
2014 through a unique and innovative concept: Les Caves Particulieres. Designed 
to introduce travelers from around the world to the Moet Hennessy portfolio, 
the concept reveals the terroirs and craftsmanship of the group's wines and 
spirits Maisons.

In a quest for excellence, Les Caves Particulières is undergoing a complete 
makeover this year. The new project was entrusted to iconoclastic architect, 
Hubert de Malherbe, a renowned expert in design and retail design. Playing with 
stone and wood, but also with the iconic shipping crates, one of the symbols of 
the group's spirit of conquest, he was able to modernize the space with a 
simple and pure design, putting the consumer at the heart of the project with a 
large central experience table. The olfactory signature of the boutique was 
created by Thierry Wasser, perfumer of Maison Guerlain.

Les Caves Particulières is located in Terminal 2E of Paris-Charles de Gaulle 
Airport. This area is a unique place to showcase the French luxury brands. An 
ambassador for the French art de vivre, the space will offer immersive 
experiences, while showcasing exceptional products available exclusively in 
Paris throughout the year, in particular a Hennessy Special Edition. Many 
exclusive services and products are available to travelers, including rarities 
Edition Particuliere Hennessy, the limited-edition Hennessy XO Paris, discovery 
and mixology workshops, personalization, as well as a series of food and wine 
pairing experiences developed in partnership with the gastronomic space, La 
Halle Gourmande. Les Caves Particulières and its staff, dedicated to the 
curious and demanding travelers, is the destination of choice for hedonists.


- Laurent Boidevezi, President Travel Retail & AFME LAC – Private Sales: "Les 
Caves Particulieres is an avant-garde project that paved the way for Moet 
Hennessy's retail access worldwide. Today, at Paris-Charles de Gaulle, our home 
airport, we offer an experience that is even closer to our customers, who will 
find the most exclusive products from our Maisons at Les Caves Particulières."

- Donatienne de Fontaines-Guillaume, Managing Director Travel Retail EMEA & 
America - Moet Hennessy: "What drove this project was a strong desire for each 
traveler leaving France to take with him a part of the French Art de vivre, the 
most beautiful creations from our terroirs, with the generosity of Mother 
Nature; we had the treasures, we needed a treasure chest at the same level of 
excellence, an original space dedicated to this unique portfolio through which 
to share unique experiences with the traveler. We came up with the idea and 
created the ultimate experience of French de vivre in Paris." 

- Hubert de Malherbe, CEO & Designer - Malherbe Paris: "I wanted Les Caves 
Particulieres to offer an immobile journey of sorts; a delightful blend of the 
spirit of conquest of the Maisons and the beauty of their terroirs and 
know-how. We have the soul of each Maison, from the banks of the Richonne to 
the brown combe stones of the Cognac region, passing through the chalk cellars 
where the champagnes are aged. The visitor can travel to the heart of the 
Maisons thanks to immersive screens, a unique physical experience coupled with 
a tasting of exceptional products around a central bar, testament to the 
importance of the conviviality in this space." 

About Moet Hennessy

Moet Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five 
Maisons, many of which have been around for centuries, while others are just 
starting their journey. Its vision is to lead the future of luxury Wines and 
Spirits from nature to communities.

Located in the most prestigious terroirs around the world, Moet Hennessy has 
unique savoir-faire from winemaking to art de vivre, hospitality, and 
brick-and-clicks retail management to craft exceptional experiences for 
For many years, with the ambition to pass on a better world to future 
generations, Moet Hennessy has been committed to the Living Soils Living 
Together program structured around four key commitments: Regenerating our 
Soils, Mitigating our Climate Impact, Engaging society, and Empowering our 
People. Moet Hennessy is proud to promote a diverse, equitable and inclusive 
working environment for all.

Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Cape Mentelle, Chandon, Chateau 
d'Esclans, Chateau Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Dom 
Perignon, Eminente, Glenmorangie, Hennessy, Krug, Mercier, Moet & Chandon, 

About Group ADP 

The ADP Group owns and operates airports including Paris-Charles de Gaulle, 
Paris-Orly and Paris-Le Bourget. In 2020, the group welcomed 33.1 million 
passengers at Paris-Charles de Gaulle and Paris-Orly, 1.8 million tons of 
freight and mail and nearly 96.3 million passengers through airports abroad 
under its Paris Airports brand. Benefiting from an exceptional geographical 
location and a large catchment area, the group is pursuing a strategy to expand 
its capacity and improve the quality of its services and will develop its 
retail and real-estate activities. In 2020, the Group's revenues amounted to 
2,137 million euros and net income of 1,169 million euros.

About Hubert de Malherbe

An engineer from the Arts et Metiers, Hubert created his agency in 1993 with 
the support of a team of 190 specialists. Hubert oversees all of the agency's 
creative projects and is personally involved in the strategy of each (Dior, 
Place Vendome, Sogo...). He is at the heart of international projects, in Asia 
and in the rest of the world. He ensures that the agency's original dual 
skillset in Mass-Market and Luxury is cultivated. He is particularly involved 
in the agency's international development.

About Lagardere Travel Retail 

One of the two branches of the Lagardere Group, Lagardere Travel Retail is a 
world leader in the Travel Retail sector. With 4,850 Travel Essentials, 
Duty-Free & Fashion and Foodservice outlets in airports, train stations and 
other concessions in 39 countries, Lagardere Travel Retail generated Euros 2.3 
billion in sales in 2020 (100% base). Through a unique holistic approach, 
Lagardere Travel Retail's ambition is to meet passengers' expectations 
throughout their journey, and to enhance the value of its customers' assets and 
those of its partner brands.

About Societe de Distribution Aeroportuaire

Societe de Distribution Aeroportuaire (SDA) is a joint-venture between 
Aeroports de Paris and Lagardere Travel Retail. SDA is represented by the 
Duty-Free Buy Paris brand, which offers passengers an exceptional shopping 
experience in a soothing and refined atmosphere, while giving them the feeling 
of being in the capital thanks to decoration and furniture that is truly 

Drink responsibly.

Contact : 
Moet Hennessy
Jean-Christophe Laizeau
Director of External Relations
Courriel :
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SOURCE: Moet Hennessy