Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, October 06 2021 - 23:34
Universum Study Shows Young Talent Prioritizes Job Security in the Face of Uncertainty
STOCKHOLM, Sweden, Oct. 6, 2021 /PRNewswire-AsiaNet/--

The 2021 World's Most Attractive Employers rankings show students still 
prioritize high future earnings above all other employer attributes, but 
finding secure employment rose sharply in importance for young talent, jumping 
by as much as four ranking points for engineering students. 

"A flight to security is typical during an economic downturn, as is the pivot 
away from higher risk, entrepreneurial companies," explains Richard Mosley, 
Global Client Director at Universum. "This is probably why more established 
innovators with a proven record of success like Amazon and IBM were the biggest 
winners in the rankings."  

Universum, the global leader in employer branding, surveyed over 221,800 
students in business, engineering and IT from the 10 largest economies between 
September 2020 and May 2021. The far-reaching survey asks students which 
employer characteristics are most influential as they consider future 
employment, and which employer brands they most admire. 

Young people are pivoting their personal and career priorities: The pandemic 
prompted students to reevaluate what they want from an employer and a career; 
will industries with long, grueling schedules face a reckoning? 

For young talent, a jetset career slips in favor: With borders shut and 
international mobility significantly more difficult and uncertain, students 
show a waning interest in foreign companies and multinational careers. 

Virtual work formats may disadvantage younger employees: Virtual and hybrid 
workforces are here to stay, but talent leaders must take care not to adopt a 
one-size-fits-all approach — particularly with young talent, who see many 
potential downsides in virtual work formats. 

Universum CEO Mats Rojdmark believes the new findings will help steer talent 
leaders who may be stuck in a reactionary mode. "There's tremendous pressure on 
talent leaders right now to separate what are short-term reactions to COVID-19, 
versus long-term changes to workplace fundamentals," says Rojdmark. "Getting 
insights from students in business, engineering and IT is critical for talent 
leaders as they negotiate a way forward in 2022."

For full report and rankings:

About Universum

Universum is a data-driven, insight-led employer branding agency. Founded in 
Stockholm, we are now active in over 60 countries, with key hubs in Paris, 
Berlin, London, New York, Singapore and Shanghai.          
Media Contacts:
Jonas Barck                          


Source: Universum