Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, October 07 2021 - 11:33
The Glen Grant(R) hosts exclusive Launch Event In Partnership with Rolls Royce to Celebrate Dennis Malcolm Anniversary Edition Aged 60 Years
LONDON, Oct. 7, 2021 /PRNewswire-AsiaNet/--

- Campari Group CEO Bob Kunze-Concewitz leads the way for exclusive preview of 
the coveted release at the Rolls Royce showroom in Mayfair, honouring acclaimed 
Master Distiller Dennis Malcolm 

This evening, The Glen Grant, the award-winning single malt scotch from 
Speyside, hosted an exclusive event at the new Rolls Royce showroom in Mayfair 
to celebrate the launch of a refined, limited-edition 60 year-old single malt 
scotch whisky.

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The release is in celebration of and tribute to, the storied, six-decades long 
career of The Glen Grant's own Dennis Malcolm, known as one of Scotland's 
longest serving distillers. Attendees such as designer Joshua Kane, Campari CEO 
Bob Kunze-Concewitz and Editor of NetJets Farhad Heydari, had the chance to 
enjoy a taste of the rare liquid in a toast led by Master Distiller Malcolm 
himself, following addresses from Bob Kunze-Concewitz, CEO of Campari Group. 

For almost 22,000 days and nights, this carefully distilled amber malt whisky 
has matured naturally in a hand-selected Oloroso sherry cask, filled on October 
24th, 1960 - the oldest, to date, distillery bottling in the brand's 181 year 
history. An extremely rare and precious liquid, The Dennis Malcolm 60th 
Anniversary Edition, is a luxurious, aromatic spirit, exuding an elegance that 
can only be achieved with time and dedication. The result is - quite simply - a 
sublime masterpiece. With only 360 decanters available, this complex alchemy of 
spirit and time is a rare specimen and a truly once-in-a-lifetime experience.  

Before having the pleasure to sample the rare, refined 60 year old spirit, 
guests enjoyed The Glen Grant cocktails and noshed on canapes while they sipped 
drinks neat and on the rocks from the award-winning, world-renowned The Glen 
Grant core range, including the 15 and 18 Year Old aged spirits.

The first of the decanters (Bottle No. 88) was purchased at auction during a 
special dinner at the Shanghai St Regis Hotel in China last week. The winning 
bid came from Ms. Luo Xiaorong, a whisky collector from Chengdu, who bid 
380,000 RMB for the bottle, making it the highest-price sale in The Glen 
Grant's history. 

"With the launch of The Glen Grant®️ Dennis Malcolm 60th Anniversary 
Edition, we celebrate and pay tribute to the career of a true Scottish 
gentleman and globally recognized Scotch Whisky craftsman- an unwavering 
champion for the whisky industry," remarked co-host Bob Kunze-Concewitz, CEO of 
Campari Group.  "With craftsmanship at the heart of The Glen Grant, it was only 
fitting that we partner with a brand that embodies British quality and luxury, 
and so we looked to Rolls Royce and its showroom in Mayfair. This is an 
incredibly exciting time for The Glen Grant as we make our entrance into the 
luxury market, and we could think of nowhere better to showcase this extremely 
special expression of our portfolio."

Each marked with a bespoke number, every one of the 360 decanters have been 
made from hand-blown crystal glass, designed by world renowned Glencairn 
Studio, and are based on the design of the distillery's unique tall slender pot 
stills. Nestled in an elegant presentation case crafted from sustainable 
walnut, the decanter itself requires over 15 hours of expert craftsmanship for 
each creation, encompassing intricate details which symbolize the unique aromas 
of The Glen Grant. Each presentation case has the Master Distiller's signature 
engraved within it and includes a Certificate of Authenticity, signed 
personally by Dennis Malcolm.

'It's been such a joy to spend my life working in an industry and with a craft 
that I'm so passionate about. Much like our UK launch partner, Rolls Royce, The 
Glen Grant has always been about consistent dedication to craftsmanship and 
quality, and this comes across in the high standard of what we produce. This 
quality cannot be maintained without the right people, looking after the brand 
and ensuring that care and attention go into every bottle. This evening was a 
night to celebrate all of the people who have made The Glen Grant the brand 
that it is today."

The Glen Grant Dennis Malcolm 60th Anniversary Edition Aged 60 Years is priced 
at € 25,000.00 and will be available in select retailers in global markets 
beginning in October, 2021. The launch event and release of the new expression 
marks an exciting new chapter for The Glen Grant, showcasing the incredible six 
decade career of the Master Distiller on the world's stage

All Images from the event can be accessed HERE: ( 

SOURCE: The Glen Grant