Country for PR: China
Contributor: PR Newswire Asia (China)
Sunday, April 03 2022 - 12:32
Hisense L9G Laser TV Unveiled at the World Cup Final Draw, #PerfectMatch World Cup Global Marketing Campaign Officially Launched
QINGDAO, China, Apr. 3, 2022 /PRNewswire-AsiaNet/--

The Final Draw for the FIFA World Cup Qatar 2022(TM) was held in Doha on April 
1st, FIFA, Qatar Government, Hisense and many organizations attended the event. 
As the official global sponsor for two consecutive FIFA World Cup tournaments, 
Hisense showcased its widely praised L9G TriChroma Laser TV at the event and 
announced the upcoming #PerfectMatch World Cup Global Marketing Campaign.

Hisense L9G Laser TV Widely Praised at the Event 

FIFA's senior management team and representatives from various soccer 
associations visited Hisense's booth during the event. Fatma Samoura, 
Secretary-General of FIFA, was deeply impressed by the immersive viewing 
experience of Hisense L9G Laser TV. A renowned football coach stated that 
Hisense Laser TV is great for watching football matches at home.

Mr. Jason Ou, President of Hisense Middle East and Africa, highlighted that 
Hisense L9G Laser TV was designed as eye-friendly and recently certified Low 
Blue Light (Hardware Solution) by TÜV Rheinland. "The perfect home 
entertainment system and cinema-quality sound can provide the ultimate 
immersive match viewing experience to consumers when watching the FIFA World 
Cup Qatar 2022(TM). From the product strategy development perspective, Hisense 
will continue to promote the technological breakthrough of the product 
structure, to create premium and high-quality products. Hisense's premium 
products will become the first choice of consumers in the future." Jason Ou 

#PerfectMatch World Cup Global Marketing Campaign Officially Launched 

During the event, Hisense launched a global World Cup marketing campaign with 
the tagline "Perfect Match", which means the World Cup will be a perfect 
football event, and Hisense products will be the best choice for football fans 
to watch matches at home. 

As a reliable home appliances brand, Hisense shouts out to the world through 
the FIFA World Cup platform with the determination to present each Perfect 
Match to the global audience. Hisense will also create perfect matches for 
consumers and fans through a series of marketing campaigns across the FIFA 
World Cup journey, including the Disappearing Football Pitches CSR project, 
Super Brand Week, etc. 

Hisense Increased Investment in Middle East, Consolidating Global Market 

The Middle East is one of Hisense's fastest-growing markets. At present, 
Hisense's first global flagship store has been opened in the Middle East, and 
Hisense has won tremendous recognition through incredible technology and 
product quality. In the future, Hisense will leverage the "Qatar" World Cup 
sponsorship rights and continue to accelerate the strategic implementation of 
the Middle East market. To achieve this, Hisense will invest more in creating 
premium hi-tech products; Meanwhile, Hisense will also increase the overall 
investment in establishing factories to fulfill the integration of R&D, 
manufacturing, and sales. 

Moving forward, Hisense aims to achieve globalization and enhance the brand's 
global competitiveness through the success of the Middle East market and sports 
marketing, to become a global renowned technology brand worldwide.

Source: Hisense

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