Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, April 15 2022 - 11:00
Hisense Enters the Homes of Paris Saint-Germain Players, Introducing Its Second Year of Partnership with the Club
QINGDAO, China, April 15, 2022 /PRNewswire-AsiaNet/ -

Hisense, a leading global home appliance and consumer electronics brand and 
Paris Saint-Germain step into their second year of partnership and join forces 
to launch their second commercial today.

Looking back on 2021, Hisense has released an impressive commercial featuring 
football stars such as Neymar Jr, Keylor Navas, Ángel Di Maria, Ander Herrera 
and Presnel Kimpembe to highlight the excellent quality of Hisense. The first 
commercial received extensive attention and was praised both online and offline.

Today, Hisense released its second collaborative commercial with Paris 
Saint-Germain. Ángel Di María and Presnel Kimpembe are back on the commercial 
while Leo Messi, Marquinhos, and Idrissa Gueye joined the crew for their first 
Hisense commercial. The advertisement showcases a variety of Hisense home 
appliances in a comfortable home environment and highlights the superiority 
technology of Hisense products through the lens of a footballer's daily life. 
The continued partnership and high level of engagement from each player reflect 
Paris Saint-Germain's support and recognition of Hisense and signifies that the 
Hisense brand is widely appreciated and supported worldwide.

Hisense Becomes "Perfect Partner" Through Exquisite Technology and High-Quality 

The theme of this commercial is Perfect Partner, indicating Hisense and Paris 
Saint-Germain's excellent partnership throughout these years; it also signifies 
that Hisense expects to become a Perfect Partner in football fans' and 
consumers' life thanks to its superb products and technology. The commercial 
features five Paris Saint-Germain stars living in the same building, capturing 
the interactions of the stars in their daily life while using Hisense products.

Over the years, Hisense has continued to deepen display technology through 
technological innovation to deliver perfect TV quality to consumers. In this 
commercial, players used Hisense TV and experienced the Sports Mode technology, 
an outstanding feature that enhances the smoothness of sports while watching 
fast-paced matches, which allowed him an ultimate and immersive game-watching 

Consistently, Hisense aims to deliver a more immersive and realistic game 
viewing experience to football fans and consumers through exquisite technology 
and perfect TV quality; benefiting from excellent technology and quality, 
Hisense Mid-to-High end TVs (A7/U6/U7/U8) are highly appreciated by many media 
and consumers. So, in 2021, global sales revenue of mid-to-high end TVs over 
99% YoY, fully reflecting the high reputation and recognition of Hisense TVs 

Meanwhile, as a long-term partner of Paris Saint-Germain, Hisense won supports 
from global consumers through its strong endorsement of sporting events and 
exquisite technological products, both in terms of product and brand 
reputation. Following its sponsorship with Paris Saint-Germain and several 
international sporting events in 2021, Hisense boosted overseas sales revenue 
by 43%, overseas brand awareness increased by 5pps.

In the future, Hisense will continue to deepen sports marketing and build 
stronger connections with consumers; also provide outstanding technology and 
product to become a well-known and trustworthy brand globally.

SOURCE  Hisense

Image Attachments Links:


   Caption: Hisense x Paris Saint-Germain Players


   Caption: Hisense x Paris Saint-Germain Players

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