Country for PR: United States
Contributor: PR Newswire New York
Thursday, April 28 2022 - 12:42
Quarantine-free Travel Sparks a Flurry of APAC Travel Intent
SINGAPORE, Apr. 28, 2022 /PRNewswire-AsiaNet/--

  -- Daily flight searches to the APAC region are up 177% YOY

Since the beginning of the COVID-19 pandemic, the Asia Pacific (APAC) region 
has had some of the tightest travel restrictions in the world. But with many 
countries now opening their borders for the first time in two years, travel 
intent to the region has sharply risen in recent weeks. Sojern ( 
), a leading provider of digital marketing solutions for travel, shares travel 
trends and insights for a promising quarter ahead in APAC. What will happen in 
the coming months?

Hotel and flight searches are on the rise across APAC

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Sojern's recent data shows very positive trends emerging. Online searches for 
hotels and flights to the region have recorded exponential growth compared to 
the same period last year and suggest that recovery is upon us. Sojern has 
detected signs of strong desire to resume travelling to the region as soon as 
possible, especially from Europe, Middle East and Africa (EMEA) travellers, up 
177% year over year (YOY); APAC (+164%); and Latin America (LATAM; +15%), with 
smaller growth from Caribbean (+11%), Canadian and American (+2%) travellers.

The APAC destinations that are most attracting these travellers are Indonesia, 
Vietnam and New Zealand. With Bali recently reopening to vaccinated travellers, 
and a wide array of new hotels, restaurants and wellness offerings to take 
advantage of, it's perhaps no surprise that Indonesia tops the list. 
Pre-pandemic Vietnam had a long-time vibrant backpacking scene which is set to 
continue following its reopening in March for international tourism after 
almost two years. The other countries in the region making up the top 10 
international hotel bookings are Philippines, Singapore, Australia, Thailand, 
Malaysia, Japan and India.

Drilling down further, based on the past 30 days, international flight searches 
to South Korea (+157.1%), New Zealand (+149.3%), and Singapore (+138.5%) have 
seen the biggest month-over-month (MoM) increase, followed by Indonesia 
(+92.8%), Malaysia (+83.8%) and Taiwan (+57.8%), which is now gradually 
relaxing quarantine rules for all arrivals to the island. Countries with more 
conservative reopening of borders, which include Japan (+50.9%), India (+29.0%) 
and Thailand (+11.0%), have demonstrated slower search growth during this 

About Sojern

Sojern ( 
) is a leading digital marketing platform built for travel marketers. Powered 
by artificial intelligence and traveller intent data, Sojern provides 
multichannel marketing solutions to drive direct demand. Thousands of hotels, 
attractions, tourism boards and travel marketers rely on Sojern annually to 
engage and convert travellers around the world.

Source:  Sojern

CONTACT: Yasmine Najib, +44 7519920411,